Mr. Vasit Taepaisitphongse, Chief Executive Officer and President, Betagro Public Company Limited, revealed that when faced with challenges affecting the way businesses operate, Betagro, as a leading integrated food company and one of Thailand's leading international food producers, has been continuously improving its operations to support people and communities with better quality and safer food at fair prices. Betagro has become a more data-driven organization as it celebrates its 55th anniversary utilizing new technologies to improve its operations and creating business advantages through a robust ESG framework. The company is ready to take on challenges while elevating Thai food industry standards to create food security while striving for economic growth, with a central goal of becoming a World-class Integrated Food Company for Sustainable Life offering products that satisfy the needs of consumers from upstream to downstream.
Over the last 55 years, Betagro has achieved consistent success and acceptance in the global market. Becoming a World-class Integrated Food Company for Sustainable Life is the next challenge for the company. With an experienced management team that has long been involved in the food industry, Betagro prioritizes running its business under a strong ESG framework. The company's product developments are focused on safety, security and quality, with a biosecurity system that follows international standards. Betagro works with international partners to deliver a range of brands and products that fulfill the needs of every consumer group through easy-to-access platforms from the company or its partnership network. The distribution channels include direct sales to large enterprises, distributors, retailers, traditional traders, restaurants as well as exports to more than 20 countries around the world.
"We continue to create growth in high quality product segments while looking for opportunities to grow in new businesses. This is in line with our business objectives so we can satisfy the current and future needs of consumers by responding to today's challenges while planning for future growth. Betagro is focused on developments and investments in food-tech, agri-tech, and restaurant-tech to achieve exponential growth. For example, we invested in and launched Meatly! - our plant-based protein product brand. We also invested in Kerry Cool, a temperature-controlled delivery service. Both satisfy the needs of consumers and have been warmly welcomed by the market," said Mr. Vasit.
Furthermore, Betagro's marketing strategies aim to create the potential for increased growth in the Thai and international market by developing value-added products and expanding production capacity to cover the entire food value chain. The company plans to invest in Myanmar, expand its production capacity in Cambodia and Laos, add more export destinations, and expand distribution channels in important international markets such as Singapore and Hong Kong.
"We adjusted our business strategies to elevate the ecosystem of our value chain so that we achieve sustainable growth. Betagro is focusing on creating value for our stakeholders in every sector by highlighting the SDGs. We are focused on four of the goals which are directly in line with our business. This includes eliminating world hunger and creating food security, promoting the well-being of all, operating with a world-class production system by creating sustainable production and consumption, as well as seeking partnerships for sustainable development. Under our ESG framework, we have adjusted our operations, so they are in accordance with the circular economy, which has been widely adopted both in Thailand and abroad. All of these factors are contributing to Betagro's transition into a 'World-class Integrated Food Company for Sustainable Life," said Mr. Vasit.
Source: ABM Connect