Mr. Thee Permpongpanth, Senior Vice President of Mazda Sales (Thailand) Co., Ltd, said, "Throughout the 9-month period from January to September 2022, the automotive market has to face with several negative factors that negatively affect the Thai automotive industry. However, with the government's various economic stimulus measures, the launch of new cars from various brands, promotional campaigns and car shows, the automotive industry began to recover and move forward in the midst of the uncertainty situation. Especially at the end of the third quarter of the year, in which the economic situation in Thailand has recovered due to the recovery of the tourism industry, the growth of exports and the shortage of semiconductor has diminished. As a result, we began to see the growth of car sales in Thailand."
Even in the midst of many of these positive and negative factors, cumulative sales of Mazda vehicles during the first 9 months of the year from January to September 2022 is still maintaining a strong growth rate of up to 8% and has cumulative sales of 27,995 units. It can be divided into 15,340 units of Mazda2 (13% increase), 1,287 units of Mazda3 (20% decrease), while the Mazda CX-30 had the highest sales figure in the SUV category with 5,180 units (3% decrease), followed by 3,725 units of Mazda CX-3 (19% increase), 745 units of Mazda CX-8 (16% increase) and 610 units of CX-5 (12% increase), while the Mazda BT-50 pickup trucks had 1,103 units (15% increase) and Mazda MX-5 convertible sports car contributed 5 units (67% increase), respectively.
In September, Mazda had a total sales of 2,752 units, comprising 269 units of the pickup truck Mazda BT-50 (87% increase), 1,220 units of SUVs (33% increase), namely 653 units of Mazda CX-30, 391 units of Mazda CX-3, 115 units of Mazda CX-8, 51 units of Mazda CX-5, while the total of passenger car sale was 1,263 units (24% decrease), namely 1,144 units of Mazda2 and 119 units of Mazda3, respectively.
In the last quarter of this year, Mazda is preparing to strengthen its vehicle lineup with special models that are exclusively produced for Thai customers. The new models will come with an outstanding design that makes it more luxurious and sporty, made from a premium quality materials and featured with SKYACTIVE technology.
Also, Mazda is preparing to launch new aftersales services with Mazda Ultimate Service to provide special care to customers with a free 5-year maintenance cost and warranty. In addition, in October, Mazda also launches special offers to customers who would like to purchase a new car with a special activity; Mazda Amazing Drive, which opens for customer to take a test drive and experience the real fun-to-drive character of Mazda car. The activity will be held from 8-16 October 2022 at Mazda showrooms nationwide. When test drive any Mazda model, get a free Starbucks Gift Card valued at 200 baht and when purchase Mazda car, get a free Mazda Ultimate Service or a 5-year car protection program, free 1-year first-class insurance (Mazda Premium Insurance (MPI)) and free Sony Portable Wireless Speaker valued at 1,990 baht. Moreover, Mazda is also giving customers the opportunity to own a quality used car at the Mazda Certified Pre-Owned Day with special deals namely, 0 baht* down payment, free drive for 90 days, free 1-year first class insurance, free maximum of 1-year warranty** and when booking all Mazda models get JBL Flip Essential valued 1,990 baht** for free from 1-31 October 2022 at Mazda CPO dealers nationwide.
Remarks
*Terms and conditions are applied by the company and please carefully study more information at www.mazda.co.th
*Terms and conditions are applied by the company. Please ask sales advisor for more information at Mazda CPO showroom. The first 50 customers who pay for vehicle booking with a minimum of 5,000 Baht and receive the vehicle within 31 Oct 2022 will receive a JBL Flip Essential speaker valued at 1,990 Baht, which is exclusively for customers who book at the Mazda CPO Day only.
Source: Mazda Sales (Thailand)
