The 1 Today is focusing on adding to its success under the vision of Everyday Lifestyle Destination. Readers are treated with various kinds of quality content based on data from The 1 Insight, which understands the precise needs of The 1 members. In its latest report, The 1 Insight indicates that more than half of The 1's membership have interest in beauty products, and 90% of this segment has high spending power. It is also found that the Prestige Beauty segment overall market has been growing in the wake of COVID-19. This is clearly shown from sales of both cosmetics and perfumes growing by over 20% in 2021. Beauty content has been a great factor in The 1 Today's increasing success which is measured from number of page views and visits on The 1 APP, and translates into sales of beauty brands in Central Department Store's retail network.
The 1 Today is offering beauty content under the Beauty Commerce strategy, which highlights content tailored to a diverse range of readers' interests, while at the same time providing shopping convenience by connecting readers to Central's sales Omnichannels. Readers are encouraged to go through the full journey in three steps of read, check and shop. They will read information such as reviews of the beauty products they like, check for promotions and events to find promotions and information, and shop conveniently through the Omnichannels in just one click from The 1 APP.
The 1 Today curated various selection of beauty content. The most popular strands of beauty content in The 1 Today comprise of: Top 10 recommends of the top 10 products by brand or category most shopped for by The 1 members, Get That 1 Look: Step-by-step makeup tutorials, by professional makeup artists, Deal of The Day: The best deals and promotions, and where to get the best value, served up daily, Gift Guide: A bundle of gift ideas for that special person, on any special occasion or festival, Giveaway: A monthly online activity for The 1 members to join in the fun with giveaways of popular products between the 5th and the 15th of every month! This 1 or That 1, comparing beauty items for readers to choose as they need, 1 Step Ahead, entertaining makeup videos by Ganda Saitum, More Than 1, which recommends skincare products by More Than Surface, Tried & Tested, product reviews from users' real experiences, and New in, which is updates of latest beauty products.
This October, The 1 Today has hooked up with Beauty Galerie counters in Central department stores under Central Group, the premier beauty destination in Thailand, to host the "Read & Get Discount" event. Discounts especially designed for beauty lovers are easily obtained. Just read any Top 10 article in the beauty category by The 1 Today on The 1 APP. Readers will find 200 THB discount coupon at the bottom of the article. The coupon is immediately applicable on a threshold spend of 3,000 THB per receipt at Beauty Galerie, from 15 October 2022 to 15 November 2022 (only for orders from participating branches). Click to read an article and get the coupon through this link: https://the1today.onelink.me/ZH0t/g6doacio . The 1 Today also highlights all kinds of events and great content for beauty lovers from this collaboration between Thailand's health and beauty trailblazers The 1 Today and Beauty Galerie, only through The 1 Today feature on The 1 APP.
Enjoy the best experiences every day on The 1 APP, whether content for every lifestyle, clicking to receive or redeem exclusive privileges, checking points and total purchases, viewing many kinds of exclusive privilege and giveaway, or receiving various services by showing the member's barcode. Members can even make instant payments through The 1 APP, with every need concentrated in a single app.
Download The 1 APP to follow news, updates, promotions and exclusive privileges from the App Store, Play Store and Huawei AppGallery https://go.the1.co.th/UohD/qiirm1qh
Source: The 1 CENTRAL
