The total value of the body care market over the recent one-year period was worth 8,000 million baht, or growth of over 8%. Specifically, from January 2022, the cosmeceuticals sector was valued at 741 million baht, with growth of over 12%, due to strong consumer demand for more specific and enhanced body care treatments. The survey* showed that the main skin problems among Thais include dark spots on the body accounting for 24%, followed by sensitive skin, accounting for 17% due to the effects of increased pollution in Thailand.
Ms. Sathirawan Eiam-ong, Market Development Thailand Leader, Body and Facial Care Products, Unilever Thai Trading Co., Ltd., said, "In response to the demands from a new generation of consumers for sensitive skin care together with beautiful and healthy skin, last year, Vaseline launched the "Vaseline Pro Derma" product line, specially formulated with Pro-Ceramide Technology to deeply restore, and strengthen the skin's protective barrier. This new product line incorporates insights into body care so that consumers can have smooth and beautiful, but firm and healthy skin, that retains moisture and radiance without dark spots. We then set out to penetrate the market with the pilot launch of two formulas, including No. 3 formulated for dull and uneven skin and No. 5 formulated for rough and unsmooth skin. Both formulas are exclusively available at Watsons stores. In addition, Vaseline currently shows continuous business growth and wins over the hearts of customers who want to keep their skin glowing and healthy."
"Thanks to its continued success, Vaseline decided to develop two brand-new innovative formulas, including No. 4 for dry, dehydrated skin and No. 6 for tightening loose and sagging skin, formulated to restore and nourish the skin and meet consumer's demand for solving all their skin problems. The two new formulas are available exclusively at Watsons stores, ensuring that the products will reach beauty retail customers who are confident in their purchasing power and looking for cosmeceutical skincare products. The new launch also aims to complete and strengthen our market segmentation in the cosmeceutical lotion product or the advanced beneficial body care product with a target to achieve double sales growth. We also go all out to conduct online marketing activities and commit to building credibility with consumers through guaranteed certifications from skin care specialists. Therefore, we are confident that the launch of these innovative products will ensure Vaseline's business growth and sustain the No. 1 brand in the hearts of the Thai people.
Mr. Neti Meenmanee, Trading Director, Watsons Thailand, said, "Watsons is the leading retailer in health and beauty in Asia. We therefore strive to provide a wide variety of products to consumers. Under current partnership with Vaseline, we manage to launch a product line entitled "Vaseline Pro Derma" to be sold exclusively at 620 Watsons stores nationwide and via Watsons online. This also commemorates a new level of cooperation to meet the diverse needs of consumers by providing a selective choice of quality products that are worth spending and available at affordable prices especially for Watsons customers".
"Vaseline Pro Derma" Body Ampoule in four formulas, size 250 ml, priced at 359 baht
- Vaseline Pro Derma Niacinamide Brightening Body Lotion No. 3, formulated for dull and uneven skin, helps make the skin look glowing and radiant. It contains Niacinamide to make the skin 3D radiant and glowing within seven days, Hexylresorcinol to help rebalancing skin turnover, and Resveratrol or a naturally occurring antioxidant that can reduce the leading cause of dull skin and dark spots.
- Vaseline Pro Derma Moisturizing with Hyaluronic Acid Body Lotion No. 4, formulated for dry, dehydrated skin, helps lock in moisture for the skin layer four times more efficiently than usual. It contains Hyaluronic Acid to keep moisture in the skin, CICA (Centella Asiatica Extract) to reduce inflammation and water loss to soothe the skin, and Pro-Vitamin B5 to strengthen the skin and improve its elasticity.
- Vaseline Pro Derma AHA Smoothing Body Lotion No. 5, formulated for rough and unsmooth skin, helps exfoliate skin cells to look smoother and more refined. It contains 5.5% AHA to properly exfoliate skin cells, Niacinamide to brighten and moisturize the skin for refined and smooth skin within five days, and Ceramide to strengthen the skin.
- Vaseline Pro Derma Firming with Hexapeptide Body Lotion No. 6, formulated for sagging skin, helps the skin look firmer and younger. It contains Hexapeptide to reduce wrinkles, Vitamin A Propionate to boost collagen production and make the skin look younger, and Coffee Extract to make the skin look firmer and younger within six days.
Available exclusively at Watsons stores nationwide and via Watsons Online
Source: ABM Connect
