BnB home, the hub of home improvement under CRC Thaiwatsadu of Central Retail, stimulates spending on Housing and Home decor market in the early 2023 by organizing BnB home EXPO 2023, the major expo for home products and appliances with a "Multi-Brand in One Place" strategy aiming to create beyond-expectation customer experiences.
Also joined by over 500 leading brands, the event offers discount promotions of up to 80%, giveaways of discount coupons and a grand prize of Trip to Japan in Sakura season, worth over 400,000 baht. The offer is available for 10 days only, until 26 February 2023. Only at BITEC, Bangna.
Miss. Chutiporn Kongcharoensuk, Head of Marketing of CRC Thaiwatsadu Co., Ltd. under Central Retail, revealed that, "BnB Home EXPO 2023 is more special than last year. We have foreseen that today's customer behaviors have changed. When they go out shopping on site, they want to use their time in the most valuable way with something different to value from online shopping. We, therefore, use a 'Multi-Brand in One Place' strategy through collaboration with Central Retail's partners, including Power Buys, OfficeMate, B2S, AUTO1, CMG and Central The 1 Credit Card to ensure that customers who come to the event can buy products that best meet their needs, whether home decoration product, home electrical appliances, office and IT equipment, stationary, furniture and famous brand fashions."
"This way, families can shop and spend time together while keeping a focus on product quality of the product at reasonable prices with discounts and promotions of up to 80%."
"We also reward our customers by creating a win-win shopping experience," Miss. Chutiporn continued. "This includes presenting innovative energy-saving home trends with solar rooftops. Plus with special session for home repairs and improvements activity in "Tili Huang Jui", an increasingly popular trend of Feng Shui to promote good fortune for residents."
"With the aim of returning profit to customers, we also organized a special prize for them to get a chance to win the Sakura blossoms tour in Osaka, Japan and many other prizes worth over THB 400,000* in total."
"BnB Home EXPO 2023 will also help stimulate the national economy, particularly the real estate and residential markets. These have been showing good signs of continuous growth and recovery since late last year, as life has returned to normal with the fully reopening of the country. This has greatly improved, the shopping atmosphere and consumer confidence which supports the growth of the real estate sector and demand for construction and decoration materials for home improvements and repairs. Also, most of the regular customer base is Gen Y, aged 25-34 who follow the event and know about the promotions. But we still promote in all media channels as we continue to grow a new customer base. As for the event, we expect at least 200,000 people will visit."
There are the highlight zone coming with discounts of up to 80% and special promotions throughout 10 days, including BnB home 2023 zone which gathers various quality of home decoration products for bedrooms, living rooms, kitchens, and bathrooms, Power Clearance Sale which offers various electrical appliances and computers, OfficeMate that gathers furniture and IT equipment, B2S that showcases stationery products, CMG that offers several fashion items, AUTO1 that provides integrated one-stop car services, and vFIX that offers professional expert advice on maintenance, renovation and decoration.
Another special zone, Innovative House, offers energy-saving products such as solar rooftop for home with 0% interest rate for 10 months' instalment payment as well as top-hit solar cell lamps with discounts of up to 50%. Only at BnB home 2023.
Plus other special promotions. Simply scan the QR code at the entrance to get e-coupons worth 4,800 baht in total via The1 application (limited to 1 person per privilege). Plus 5 simple steps to unlock special benefits: Step 1: Spend 10,000 baht and get 3,300 baht cash back. Step 2: Redeem The 1 points for up to 25% discounts and get 400 The1 points in exchange for 100 baht. Step 3: Lower your balance and increase your credit limit with leading credit cards by up to 40%. Plus enjoy 0% interest rate on instalment payments for up to 15 months from participating credit cards. Step 4: Spend more and get more, up to 100,000 baht. And Step 5: Get a chance to win a Sakura blossoms tour to Osaka, Japan, and win prizes worth over 400,000 baht in total. (*Conditions are in accordance with the company's policies.)
BnB home 2023 also hosts "Tili Huang Jui" special activity by Ajarn Thanawan Jiracharoenwes, a popular Tili Huang Jui expert, on 18 and 25 February from 14.00 -15.00 p.m. Also, don't miss a food zone decorated in Japanese style that offers a wide array of delicious dishes.
Don't miss the biggest home and electronic appliances event, "BnB home EXPO 2023" is held from today until 26 February 2023 at 10.00 - 22.00 hrs, BITEC, Bangna, Hall 101-104. For more information, please visit www.bnbhome.com or Line: @bnbhometh, Facebook: BnB home, Instagram: BnBhometh or call 1308
About Central Retail
Central Retail Corporation Public Company Limited or Central Retail is the leading multi-format, multi-category retailing platform in Thailand. It is also growing internationally, securing leadership status in Italy and becoming one of the leaders in Vietnam. It has a network of 3,543 sales counters (as of 30 September 2022) such as department store, convenience store, specialty store, supermarket, hypermarket, and retail plaza. Central Retail's business is organized into 4 operating segments based on business units; (1) Hardline, which focuses on electronics, home improvement, stationery, office equipment, book, and e-Book under portfolio of retail banners, for example, Thai Watsadu, Baan & Beyond / BNB Home, Power Buy, OfficeMate, B2S, Meb, and Nguyen Kim; (2) Food, which focuses on groceries and items typically found in convenience stores under portfolio of retail banners, for example, Central Food Hall, Tops, Big C / GO! Vietnam, Lan Chi Mart, Tops Market Vietnam, and go!; (3) Fashion, which focuses on apparel and accessories under portfolio of retail banners, for example, Central Department Store, Robinson Department Store, Rinascente Department Store, Supersports, and Central Marketing Group; and (4) Property segment, which focuses on leasing retail property to third parties and to its own stores at retail plazas, for example, Robinson Lifestyle Center, Tops Plaza, and Big C / GO! Vietnam. As of 30 September 2022, Central Retail has a presence in 3 countries; comprising of 59 provinces in Thailand, 41 provinces in Vietnam, and major cities across Italy. (as of 30 September 2022)
Source: BOW
