mai welcomes all-in-one sales and marketing platform provider READY on Feb 22

Tuesday 21 February 2023 09:55
Market for Alternative Investment (mai) will list Readyplanet pcl, an all-in-one digital sales and marketing platform provider, on Feb 22 under the ticker symbol "READY". The company has a market capitalization at its initial public offering (IPO) of THB 730 million (appox. USD 21.03 million).
mai welcomes all-in-one sales and marketing platform provider READY on Feb 22

mai President Prapan Charoenprawatt said READY will be listed and start trading on mai in the Technology industry group.

READY and its subsidiaries provide all-in-one sales and marketing digital platforms which cover websites, online advertising, customer relationship management (CRM) and hotel direct booking platforms. The company develops service-oriented platforms and has relevant experts for consulting. Its services fall into two categories: self-services which allow clients to use platforms by themselves and managed services with its experts managing platforms for clients. The company has small, medium and large-scale clients in numerous industries. In the first nine months of 2022, the company generated 45 percent of its revenue from self-services and 55 percent from managed services.

READY has a paid-up capital of THB 50 million, consisting of 85 million existing common shares and 15 million newly issued shares, with a par value of THB 0.50 each. On top of the newly issued shares, shareholders sold 20 million existing shares to the public. The company offered 31.06 million shares to persons at underwriters' discretion, 3.64 million shares to its directors, executives and employees and 0.3 million shares to its patrons during February 14-16, 2023, at THB 7.30 each with the offering valuer of THB 255.50 million in total. The IPO price was equivalent to price-to-earnings ratio (P/E ratio) of 31.74 times. The earning per share is equal to THB 0.23, which was calculated from the company's net profit of THB 22.71 million over the past four quarters (from October 1, 2021, to September 30, 2022), divided by fully diluted shares. Sage Capital Co., Ltd. is the financial advisor and KGI Securities (Thailand) pcl is the lead underwriter.

READY Chief Executive Officer Songyot Kanthamanon said the company has provided digital marketing services for 22 years, with knowledgeable and experienced personnel. READY pioneered ready-to-use website-building platforms in Thailand. It is a partner of world-class digital marketing platforms including Google, Facebook, Instagram, Baidu, Alibaba, PayPal and LINE. The company continuously improves its platforms to meet clients' demand and this contributed to the "Readyplanet All-in-One Platform". The proceeds arising from the fundraising will be used to develop products to enhance its work performances and qualifications, expand sales and marketing teams to seek new clients and as working capital.

READY's major shareholders after the IPO are the Kanthamanon family (37 percent), Darlex Limited (8.67 percent) and Burin Kledmanee (8.16 percent). The company's dividend policy is to pay at least 50 percent of net profit from its separate financial statements after corporate income tax and reserves.

For more information on READY, please see the company's prospectus at the Securities and Exchange Commission's website at www.sec.or.th; and for general information, please visit www.readyplanet.com and www.set.or.th.

Source: SET Corporate Communications