Mr. Congsin Congcar, Head of Krungsri Auto Group, Bank of Ayudhya PCL., said, "Krungsri Auto is honored to win the Thailand's Most Admired Brand 2023 award and Brand Impact Award this year. Both awards are recognized as success indicators of brand communications for Thailand's business sector. It also reflects our achievements in several areas, be it marketing communications, product and service quality, marketing campaigns, promotional activities, as well as the brand image. This success would have not been possible without Krungsri Auto's strong nationwide teams who understand the real needs of customers, partners, and automobile users, to deliver products and services in response to the lifestyle and needs of automobile users. In addition, Krungsri Auto is expanding partnership, in and out of automotive industry, to enhance our Auto Ecosystem more comprehensively for a sustainable growth."
Established for 24 years, the Thailand's Most Admired Brand award is organized by BrandAge magazine and was based on the survey conducted with consumers nationwide to study various factors involving product purchases, such as brand image, employees and sales representatives, price and promotion, advertising, and communications. Meanwhile, the special Brand Impact Award is presented to the brands that have been awarded the Thailand's Most Admired Brand award with outstanding marketing campaigns and received high recognition among consumers, which also led to a positive impact among the targeted audience groups effectively.
Source: FleishmanHillard Thailand