Supersports and Benzilla Team Up to Inspire Active Lifestyles with a Summer Surprise Campaign for all Sports Enthusiasts

Wednesday 12 April 2023 15:44
Supersports under Central Retail, Thailand's number one sporting goods store, unveiled its sizzling "Summer Surprise" Campaign for 2023, made possible through the extraordinary collaboration between Supersports x Benzilla, which promises to bring a fun and energizing LOOOK to the sporting world.
Supersports and Benzilla Team Up to Inspire Active Lifestyles with a Summer Surprise Campaign for all Sports Enthusiasts

Erlinda Petpisit, Omnichannel Customer Director of CRC Sports Co., Ltd., under Central Retail, said, "At Supersports, we have always been committed to promoting an active lifestyle and empowering individuals to achieve their full potential. As we celebrate our 26th anniversary this year, we are thrilled to bring you a series of surprises which have been especially crafted to inspire an energetic mindset, and along the way, we hope to encourage more and more individuals to adopt a healthy and dynamic way of life. As part of on-going anniversary celebration, we have partnered with three talented street artists to create unique and special gifts for our valued customers, beginning with our first-ever collaboration with Benzilla. We will unveil even more surprises soon, so please stay tuned for more updates!"

Parinya 'Benz' Sirisinsuk, known as Benzilla, is an internationally acclaimed artist whose work is inspired by street art, pop culture, mythology and science-fiction. His iconic three-eyed character named 'LOOOK' is an alien that lives among us to uncover how we live in this crazy world. Benzilla works across a combination of mediums such as painting, spray painting and graphic art.

The "Summer Surprise" collection, available exclusively at Supersports, also features a specially designed backpack created in collaboration with Benzilla, that draws inspiration from the vibrant world of sports and vivid colors of summer. The Supersports backpack embodies the unique LOOOK envisioned by Benzilla and maintains a commitment to meeting the needs of individuals who lead an active lifestyle as well as those avid sports fashionistas.

Show your fun and active side - with every purchase of 5,000 baht, customers will receive this unique convertible bag, the Supersports Bagpack (Limited Edition Design by Benzilla) worth 1,290 baht (while supplies last), available at all Supersports stores from 13 April - 14 May.

Stay tuned for more summer surprises by following Supersports' Facebook page or visit www.supersports.co.th.

Source: ABM Connect

Supersports and Benzilla Team Up to Inspire Active Lifestyles with a Summer Surprise Campaign for all Sports Enthusiasts