It continues its road safety campaign, "Drive Safely, Don't Drive Drowsy, Rest and Drink BRAND'S", to help reduce road accidents during Songkran festival, so that people can travel to their destinations and return to their homes safely. The campaign has provided over 100,000 bottles of BRAND'S Essence of Chicken to three Thai Police Bureaus, mainly at Chatuchak-Bangkok Bus Terminal, Chatuchak Minibus Station, Southern Bangkok Bus Terminal, Ekachai-Bangkok Bus Terminal, domestic airports, service locations for local transportation, 100 highway police stations nationwide, and other service points to the central, northern, northeastern, eastern, and southern regions, as well as many popular tourist destinations from April 11-15 2023.
On 10 April, 2023, at the Southern Bangkok Bus Terminal, BRAND'S and its partners will be hosting an event to support traffic management and provide public assistance during Songkran festival with honored guests: Mr Omer Malik, CEO of (Thailand & Indochina), Suntory Beverage & Food (Thailand) Co; Ltd., Jaturaporn Thanapornsungsuth, Vice President of Marketing, (Thailand & Indochina), Suntory Beverage & Food (Thailand) Co; Ltd., Police Major General Suwitcha Jindakum, Traffic Police Commander, Police Major General Jirasan Kaewsangek, Deputy Commissioner of the Metropolitan Police, Police Lieutenant General Sukun Phrommai, commander-in-chief of the Tourist Police, Police Major General Supasate Chokchai, Deputy Commissioner of Tourist Police, Police Major General Suvicha
Jindakam, the Commissioner of Traffic Police and Police Major General Ekaraj Limsangkat, Highway Patrol Commander attended the event.
Police Major General Suwitcha Jindakum, Deputy Commissioner of the Metropolitan Police said, "The Metropolitan Police Headquarters and the Traffic Police Headquarters have run this event for two consecutive years to promote safe driving and reduce accidents, which happens every year during the two most significant holidays, Songkran Festival and New Year's Eve. For the upcoming Songkran Festival 2023, the Metropolitan Police Headquarters and the Traffic Police Division will receive cooperation from private agencies in the Bangkok area and support from Suntory Beverage & Food Thailand Co., Ltd., through BRAND'S Essence of Chicken campaign Drive Safely, Don't Drive Drowsy, Rest and Drink BRAND'S" on roads with reasonably heavy traffic as part of the service activities allowing all road users to stop by and pick up BRAND'S Essence of Chicken to improve traffic users' preparedness so that people can travel to their destinations and return to their homes safely. In terms of the campaign's objectives, I sincerely hope that everyone who participates in the service will feel happy and be left with a lasting impression, and feel proud to have contributed to helping decrease traffic accidents as a result of this campaign".
Police Major General Jirasan Kaewsangek, Deputy Commissioner of the Royal Thai Police said, "The Songkran Festival is a long holiday in which many people return to their hometowns and travel to various tourist attractions, which can result in significant traffic issues. To make it easier for people to travel, we have worked together in this campaign with both the public and private sectors to create operational activities that are advantageous to people and society, but most importantly, it is to serve the public in order to control traffic and decrease road accidents. Traffic area management will be present to establish detours and bypasses, and promote the use of various routes in order to increase safety and decrease losses. We will provide a strong sense of security for everyone so that they can celebrate Songkran 2023 with a shared smile and feel safe for their lives and property."
Jaturaporn Thanapornsungsuth, Vice President of Marketing, (Thailand & Indochina), Suntory Beverage & Food (Thailand) Co; Ltd., regarding this year's cooperation stated, "For the 16th year running, BRAND'S Essence of Chicken is delighted to take part in the campaign to promote safe driving during the holiday season. The highway police and traffic police divisions have been supporting and working together for the past 15 years. This year, to ensure the positive experience, we are increasing our cooperation to include the tourist police, using BRAND'S Essence of Chicken to help drivers refresh themselves on each journey and to adhere to the government policy of encouraging and reinvigorating national tourism since the COVID-19 situation, and to reinforce the goals of the campaign, Drive Safely, Don't Drive Drowsy, Rest and Drink BRAND'S." More than 100,000 bottles of BRAND'S Essence of Chicken provided to three police bureaus for distribution to passengers and drivers for readiness on their journeys by land and air. BRAND'S Essence of Chicken will also be distributed at bus terminals so that everyone can enjoy every happy moment of their trip.
Not only that, BRAND'S Essence of Chicken, in collaboration with PTT Oil and Retail Business PLC (OR), the PTT station service provider will be running a special promotion for everyone during this long holiday season; customers spending 600 Baht or more when filling up with any type of fuel at any PTT station will receive a free coupon on the bottom of their receipt valued at 9 Baht to use as a discount to buy BRAND'S 42 ml bottle
Source: Public Hit