This marks the first Swarovski collaboration with Marvel, and it has given Swarovski Creative Director Giovanna Engelbert a chance to explore the attributes of strength, heroism, and responsibility through the exciting medium of Swarovski Crystals. Tapping into the 84-year legacy of Marvel and how Marvel characters inspire everyone around the globe to find the hero within themselves, this collaboration truly embraces the power and elegance of crystal in new and unexpected ways.
Swarovski Creative Director, Giovanna Engelbert, says, "Stan Lee was a master storyteller. He has given the world some incredibly influential and exciting Super Hero's, so it has been a genuine honor to delve into these Marvel(R) favorites and express their individual qualities with our crystals."
Peter Widmann, Head of B2B, collaboration & licensing at Swarovski, says, "Swarovski is proud to collaborate with Marvel to unite two beloved brands for an iconic jewelry and home collection. Both brands have a rich heritage, long-standing legacy, and are loved by customers all around the world - making this the perfect collaboration."
INSPIRE your alter ego
Swarovski has created eight jewelry pieces, five crystal figurine collectibles, and a set of stickers inspired by Marvel Super Heroes: Spider-Man, Black Panther, Captain Marvel, Iron Man, and the Hulk. Each radiant piece is a statement of energy and goodness designed to unleash your inner Super Hero.
The Swarovski and Marvel jewelry and crystal figurine collectibles are available online and in Swarovski stores.
For more information, please contact:
Swarovski Global PR: [email protected]
Notes to Editors:
The full Swarovski and Marvel collection includes:
SPIDER-MAN
Spider-Man's iconic mask is featured in bracelet and pendant forms with artfully arranged red and black precision-cut crystal pave. Two Spider-Man crystal figurine collectibles in blue and red enter the collection, with one featuring 955 facets, showing the Super Hero in a web-slinging pose, and another made from 36,500 glittering crystals that capture Spider-Man in an iconic upside-down pose on a New York City streetlamp. This limited-edition piece takes 243 hours to complete.
BLACK PANTHER
In tribute to the King of Wakanda, an array of crystallized Black Panther jewelry evokes the Wakandan spirit of innovation, including a vibrant motif ring, a life-like 3D pendant set on a long chain, and a mask-inspired pendant adorned in purple crystals. A sleek Black Panther crystal figurine collectible wears his legendary vibranium suit in a design that is expertly crafted from 649 facets.
CAPTAIN MARVEL
Female empowerment is celebrated through a dazzling multicolored ring depicting Captain Marvel's iconic emblem of cosmic power, courage, and light. Ready for take-off, Captain Marvel is depicted as a limited-edition crystal figurine collectible made from 10,000 crystals.
IRON MAN
A versatile jewelry piece that doubles as a 3D pendant and brooch channels Iron Man's inspiring energy, while an Iron Man crystal figurine collectible, cut with 723 facets, brings the character to life at a level of innovative artistry that Tony Stark would be proud of.
HULK
The Hulk smashes into the collection with a fiery fist of green crystals set on a gold-tone plated bracelet, while the Hulk crystal figurine collectible reveals the exacting details of the character's signature muscles and awesome strength, expertly cut from 578 facets.
ABOUT SWAROVSKI
Masters of Light Since 1895
Swarovski creates beautiful crystals-based products of impeccable quality and craftsmanship that bring joy and celebrate individuality.
Founded in 1895 in Austria, the company designs, manufactures and sells the world's finest crystals, gemstones, Swarovski Created Diamonds and zirconia, jewelry, and accessories, as well as objects and home accessories. Swarovski Crystal Business has a global reach with approximately 2,400 stores and 6,700 points of sales in over 150 countries and employs more than 18,000 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski's heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organizations bringing positive environmental and social impact.
Source: Spark Communications
