Mrs. Richa Singh, Marketing Director of Coca-Cola for Thailand, Myanmar, and Laos, said: " 'Coca-Cola' is committed to meeting the evolving needs of our customers. Due to the growing preference for sugar-free beverages, especially among Gen Z consumers who prioritize convenience, quality, and value in their daily lives, 'Coca-Cola' has partnered with CPF, the top integrated food manufacturer and distributor in Thailand. CPF offers a wide range of quality food items and is Thailand's leading ready-to-eat food partner, with a presence in all convenience stores, supermarkets, and hypermarkets across the country. Through this collaboration, 'Coca-Cola' provides its refreshing 'Coke' Zero Sugar drinks with delicious 'CP' packaged food at special prices, allowing consumers to enjoy quick and satisfying meals with added value. This partnership enhances the quality of break meals throughout the day, turning them into special moments filled with deliciousness, freshness, convenience, and quality."
Khun Anakawee Churat, Chief Marketing Officer of Charoen Pokphand Foods Public Company Limited (CPF), said: "We are delighted to have this partnership with 'Coca-Cola', which is a new phenomenon for the two leading companies in the food and beverage industry. Both companies share a common goal of enhancing the break time experience for the new generation of consumers who value fun and engaging in various activities during their breaks. To achieve this goal, 'CPF' and 'Coca-Cola' have launched a matching campaign, 'The Right Pair for the Perfect Rhythm, in every Break Meal', to provide youngsters with the opportunity to enjoy delicious food and increase freshness while boosting energy levels for all activities - including random dance, a popular and trending break activity right now. The campaign features a special promotion via 7-Eleven and leading department stores nationwide. Finally, we would like to invite youngsters not to miss the fun activities and delicious packaged food from 'CP' in pairing with 'Coke' at Siam Square in May. This collaboration aims to replenish the physical and mental energy of the young generation, enabling them to enjoy every activity to the fullest.
The campaign 'The Right Pair for the perfect rhythm, in every Break Meal' comes with a special promotion for consumers to match deliciousness in every meal. Consumers can conveniently pair their favorite thirst-quenching 'Coke' Zero Sugar or 'Coke' Original Taste with delicious CP packaged food at convenience stores, supermarkets, and hypermarkets across the country from today until June 2023. In order to add more fun, 'Coca-Cola' and CPF have also prepared marketing and consumer communication activities to provide a special experience and deliver happiness through delicious, value-for-money meals from 'Coca-Cola' and CPF. Customers can find more information and follow special promotions on Facebook at www.facebook.com/cocacolaTH, https://www.facebook.com/brandcp/ and www.facebook.com/CPFGroup.
Source: Hill & Knowlton
