Congsin Congcar, Head of Krungsri Auto Group at Bank of Ayudhya PCL, spoke about the company's success, stating, "More than 5,000 Krungsri Auto employees are very proud to receive this world-class Digital CX Award for two consecutive years. The award was received for our development of Thailand's first comprehensive digital automotive finance innovation for all users on GO by Krungsri Auto application - which was launched last year and has been widely used. Users can easily, conveniently, and quickly apply for automotive loans for all kinds of vehicles and get approval status within 15 minutes, along with a personalized credit limit. Krungsri Auto strives to continuously develop innovative products and services to 'better everyday life for all automobile users' as stated in our mission statement."
Digital automotive finance innovation on GO by Krungsri Auto application comes with three advantages: more comprehensive, more user-friendly, and more special for all automobile users. The digital platform covers all types of automobile services for both new and used cars, motorcycles, big bikes, EV's, and Car4Cash loan. Users can apply for the loan, verify identity via National Digital ID (NDID), and receive approval with a personalized credit limit by submitting only their ID card to complete the loan contract and lease the car, no additional documents required and done within 15 minutes. This digital automotive finance innovation is one of the driving forces behind Krungsri Auto's success in the digital market, as new loan applications submitted digitally have increased by 91% or more than THB 10 billion in the previous year.
Source: FleishmanHillard Thailand