Weeranuch will focus on reshaping dentsu One's business under the concept of 'The Power of Modern Creativity' and raising people's potential by leading the team in enhancing business competitiveness, integrating cutting-edge creativity, innovation, AdTech, and client-centric solutions to support the media service line and customer experience (CX). She worked closely with Taku Morikami, Managing Director of dentsu One (Bangkok), and reported directly to Narong Tresuchon, CEO of DENTSU CREATIVE Thailand.
Weeranuch brings more than 28 years of experience in the advertising industry, having served as 'Managing Director' for Saatchi & Saatchi Thailand and Arc-Leo Burnett Group. She led the team to win pitches and grow the client portfolio across a variety of industries, including FMCG, automobiles, banking, life insurance, real estate, and snacks. During her term as 'Business Director' at MSL PR Agency (part of the Publicis Group), she and her team made award-winning creative works, collecting several national and regional marketing and creativity awards at Adman, Marketing Awards, Campaign Asia, and Shot.
"I am honored to be a part of the dentsu one and DENTSU CREATIVE Thailand teams. I believe that 'The Power of Modern Creativity' will strengthen the client, partner, and business ecosystems. I intend to build and sustain a culture of creativity through operational excellence, attracting and retaining world-class talent, and ensuring seamless collaboration to ensure that clients realize the full potential of DENTSU CREATIVE's expanded capabilities and bold ambition," Weeranuch Duangpikool, Executive Vice President, dentsu one Bangkok.
"With Weeranuch's expertise and management experience, I am trusting that she will help transform dentsu One and people to become more complete creative technologists, as well as drive the team to develop creativity ideas, combine innovation and technology, and present interesting creative innovation work to achieve the business goal of creating added value for the client's brand and DENTSU CREATIVE's business to grow and progress continuously," Narong Tresuchon, CEO of DENTSU CREATIVE Thailand added.
Source: Dentsu International Thailand