FWD Life Insurance Plc. ("FWD Insurance") is at the forefront of brand communication innovation by consistently embracing uniqueness. As pioneers in the life insurance industry, we have taken a significant step forward in using Artificial Intelligence (AI) technology. In our latest campaign, "Celebrate living with Pride, everywhere," we join in the celebration of Pride Month by creating a content series that allows people all over Thailand to celebrate the Pride month festivities regardless of where they are, as FWD Insurance encourages everyone to live life their way.
Ms. Pavarisa Chumvigrant, Chief Branding and Communications Officer of FWD Insurance said, "FWD Insurance has integrated new technologies into every aspect of its operations, from product design and sales to customer service and brand communication. By leveraging AI technology in brand communication, FWD Insurance oversees the entire end-to-end process. It all started with the release of three "online video series" stories, one for commemorating FWD Insurance's tenth anniversary and two for the 'Celebrate living' campaign. Building on this triumph, FWD Insurance harnessed the power of AI technology to generate innovative and visually compelling promotional content for the FWD Music Live Fest concert held at Siam Square One. The result was a remarkable outcome as the event attracted a crowd that surpassed all expectations in size and enthusiasm."
During Pride Month, a celebration of gender diversity, AI technology was recently deployed in the "Celebrate living with Pride, everywhere" campaign. The core idea is to provide everyone with the opportunity to Celebrate Pride Month in whichever way they want, no matter where they are. As we recognize the insights and pain points that, in reality, it is not always possible to Celebrate Pride Month everywhere, which limits everyone's participation in the celebration, we have incorporated elements of locations and contexts that resonate with consumers, blended with inspiring and creative ideas, and seamlessly integrated the brand's concepts into the contents. Therefore, FWD Insurance intends to play a part in supporting and enabling everyone to express themselves symbolically, as well as developing a mindset of gender diversity and equality. Through AI technology, we have created content series that transform real-world locales into Pride Month events, allowing everyone to live life their way and enjoy Pride Month wherever they are in Thailand.
"We are committed to conducting our business in line with our vision of 'Changing the way people feel about insurance.' FWD Insurance has consistently conveyed a sense of creativity to our audiences through all our previous campaigns, introducing new elements in our communication to create brand awareness and recognition in various formats. We will continue to prioritize impactful and heartfelt communication based on data-driven operations to gain better insights into our customers, create brand recognition, and ensure our brand resonates with people from all walks of life, including the LGBTQ+ community. We encourage everyone to celebrate Pride Month in their own way and stay tuned for FWD Insurance's various brand communications that will incorporate new AI technology ideas soon." Ms. Pavarisa concluded.
Source: Neo Target
