LINE MAN and Tinder join hands in a cross-platform collaboration, combining each other's strengths to create an innovative marketing experience and expand to new user groups. Tinder is the world's most popular dating app and the app of choice amongst 18-25 years old globally looking to make new connections. Tinder's recently launched Future of Dating report reveals that young adults are most often looking for three types of relationships: 1) Companionship; 2) Friendship; and 3) Situationship*, and in many cases relationships start from a friendship and don't entail preconceived expectations. As a result, LINE MAN sees an opportunity to reach the target audiences through insights into the relationship dimension. It has been shown that one of the paths to relationships typically begins with a special meal together.
"LINE MAN x Tinder - Friends with B.." campaign aims to enhance the experience of dating and sparking good relationship vibes by combining LINE MAN's expertise as Thailand's leading on-demand platform with a diverse range of food from more than 700,000 restaurants across the country, and Tinder as a platform that connects people who have similar interests. As food is one of the most popular interests among singles, couples often opt to have their first date at a coffee shop, restaurant, or park where they may order food to enjoy while they converse, supporting the campaign's concept that every relationship begins with a delicious meal.
The campaign starts now until July 23, 2023, featuring a variety of dishes and meals. You can order food via LINE MAN and invite your special one, regardless of your relationship status, to share it with you.
Promotional details are set out below** (Terms and conditions apply):
- For the first 8,000 users, enter the code "FWBMAX100", to get a 10% discount, up to a maximum discount value of 100.-** with a minimum order of 200 baht.
- For the first 5,000 new users, enter the code "FWB100" to receive a 100.-** discount on food with a minimum order of 150 baht.
- For the first 8,000 users, enter the code "FWB" to receive a free Tinder Plus (1-week) promo code with no minimum food order.
The collaboration between LINE MAN and Tinder is a new phenomenon to elevate the delivery movement to the next level. It aims to provide unique experiences for the target audiences, to generate creativity, and to expand the Thai-consumer base by leveraging the strengths of each platform as well as to emphasize that every type of relationship begins with good food. Find a variety of meals on LINE MAN today at https://lineman.onelink.me/1N3T/3swig78q.
*Opinion survey of 4,000 single individuals aged 18-25 on a date in the United States, United Kingdom, Canada, or Australia, conducted by OnePoll on behalf of Tinder between April 21 and 25, 2023.
**Terms and conditions apply.
Source: Chomchaviwan