Mr. Alexandre Hammel, President of CRC Sports Company Limited, shared his views. "Throughout its remarkable journey, Supersports has remained dedicated to encouraging the well-being of the Thai population. The 'Together We Move' campaign embodies this core philosophy. By encouraging everyone to embrace an active life, the brand aspires to instill a culture of good health and fitness among individuals of all ages and backgrounds."
The successful journey of Supersports throughout the past 26 years, leading it to become the premier sporting goods store, has relied on the following five key strategies that have contributed significantly to its continued success in the sports retail market:
- Building Brand Relevance: Supersports has worked tirelessly to establish a strong brand image that resonates with its customers. By communicating its commitment to promoting well-being effectively, the brand has earned both trust and loyalty, making it a go-to destination for sporting goods.
- Seamless Omni-Channel Shopping Experience: Supersports has created an innovative and seamless omni-channel platform, ensuring customers enjoy a hassle-free shopping experience across various touchpoints, both online and offline.
- Category Focus and Multiple Brand Offers: Recognizing the diverse needs of its customers, Supersports offers a comprehensive range of products, adopting a one-stop-shop approach. By curating a variety of categories and featuring multiple brands, stores can meet the precise needs of every athlete and fitness enthusiast.
- Exclusive Offers through The1: Supersports values its longstanding collaboration with The1 loyalty program, continuing to provide customers with unparalleled benefits. As part of this enduring partnership, The1 members will enjoy exclusive offers, special rewards, and unique deals, elevating their shopping experience.
- Targeting Customer Segmentation: Supersports has masterfully tailored its product offerings to cater to the unique preferences and needs of different customer segments. By understanding the distinct demands of each group, Supersports makes sure that the right products reach the right targets, delivering unparalleled customer satisfaction.
The Supersports "Together We Move" campaign is more than just a celebration, it is a reaffirmation of the brand's dedication to fostering a healthier and happier society. With exciting and engaging initiatives, Supersports seeks to inspire individuals to embrace physical activity and make wellness a priority in their lives through the campaign's representatives, who are renowned athletes and include runner Miyu-Charinya Kanchanasevee, para-badminton player Potae-Nattapong Meechai, and mature skateboarder Jeab Chairuettichai.
"Supersports acknowledges the remarkable abilities and unwavering dedication of these athletes, who continue to excel in their chosen sport despite the challenges they may encounter. Their inspiring stories serve as a beacon of hope, encouraging and motivating others to embrace a healthier lifestyle and find joy in the sports they love," added Mr. Hammel.
For this 26th anniversary campaign, Supersports partnered with MACC, the character designer, to create a unique fusion of art and active lifestyles in the form of the "Supersports Duffle Bag." MACC is the third talented street artist that Supersports has partnered with, following Benzilla and Shared Toy, to create special gifts for valued customers.
To get the limited-edition Supersports Duffel Bag, simply visit any Supersports store nationwide and make a purchase of 6,000 baht or more. This exclusive offer is available from 15-31 August 2023, and supplies are limited.
Since its inception in 1996, Supersports has experienced remarkable growth and success, currently operating 96 stores with a vision for further expansion. As part of its commitment to providing exceptional customer experiences, Supersports has exciting plans to renovate 10 existing stores in addition to launching 8 new stores during 2023-2024. And get ready to meet a new Supersport 2.0 store that will be launched at the end of the year starting at Westville and Hat Yai branches.
Beyond traditional store expansion, Supersports is determined to cater to diverse customer needs by introducing innovative store formats, including Fit Feet stores, which will focus on the upcountry market, offering a range of sports products at lower price points to make premium sporting items more accessible to customers in these regions, empowering sports enthusiasts upcountry to pursue their passions and lead active lifestyles.
Additionally, RunMaxx stores will cater specifically to running enthusiasts, offering a curated selection of top-notch running shoes and related gear to enhance the running experience for valued customers, while Supersports Outlets will offer exclusive deals and discounts on past-season products and select merchandise.
"The mission at Supersports is to not only be a leading sports retailer but to continually evolve and adapt to the needs of customers. As we celebrate our remarkable 26th anniversary, we are filled with gratitude for the unwavering support of our customers throughout this incredible journey. By diversifying our store formats and offerings, Supersports hopes to create an inclusive and enjoyable shopping experience for all sports enthusiasts," concluded Mr. Hammel.
Follow more news at www.supersports.co.th or Supersports Facebook page.
Source: ABM
