Villeroy & Boch Celebrates 275th Anniversary with Limited Edition Paradiso Collection

Friday 11 August 2023 13:22
Villeroy & Boch, the renowned German luxury ceramics company, is thrilled to announce the upcoming launch of its exclusive '275 Jubilee' collection in Thailand. This unique collection, designed to commemorate Villeroy & Boch's 275th anniversary, combines the brand's rich heritage with modern aesthetics, showcasing the perfect blend of tradition and innovation that defines the Villeroy & Boch brand.
Villeroy Boch Celebrates 275th Anniversary with Limited Edition Paradiso Collection

The collection features a range of captivating products, including the new iconic La Boule Paradiso and the delightful Birthday Cake Paradiso. These limited-edition pieces, specially designed in Germany, include five unique designs of charming anniversary mug, adding an extra touch of elegance to the celebratory collection.

La Boule Paradiso

La Boule alone is a timeless piece of Villeroy & Boch's history. The classic La Boule tableware set was first introduced in 1971 by the designer Helen von Boch. The original model, "Die Kugel", was a tableware set consisting of 24 pieces that came together to create a perfect sphere.

This award-winning creation has been recognised with the Red Dot Design Award and the Good Design Award, exemplifying the brand's commitment to excellence. The La Boule Paradiso from the '275 Jubilee' collection combines the iconic Paradiso decor, a modern interpretation of the historic copperplate design, with Japanese-inspired stylised waves in vibrant orange, creating an eye-catching fusion of classic and contemporary elements.

Birthday Cake Paradiso

The Birthday Cake Paradiso is a unique porcelain interpretation of a classic birthday cake, blending traditional copperplate decors with modern design elements and vibrant orange accents. Comprising a plate, two bowls of different sizes, and a candle holder, this charming piece is a beautiful combination of functionality and design, perfect for creating new birthday traditions for all generations.

Jubilee Mugs

To complete the collection, limited-edition commemorative cups adorned with exquisite selections have been specially made in Germany. Among them are the timeless Paradiso anniversary decor, the beloved Old Luxembourg in its classic form, the captivating floral designs of Mariefleur and Petite Fleur, and the enchanting Avarua with its exotic allure. Encased within a heart-shaped frame, it proclaims our unwavering affection for Villeroy & Boch.

To celebrate this milestone and offer Thai consumers an opportunity to experience the exceptional craftsmanship of Villeroy & Boch, the '275 Jubilee' collection will be available in September on the Lazada store.

Frank Goering, CEO of Villeroy & Boch, said, "We are thrilled to introduce the '275 Jubilee' collection to our valued customers in Thailand. This collection showcases our rich heritage and commitment to craftsmanship and highlights our dedication to innovation and modern design.

Of course, this range has been designed to celebrate our birthday, but they are ideal gifts for anyone with a sense of style and refined taste. We invite everyone to join us in celebrating this special anniversary and discover the timeless elegance and exquisite quality that define Villeroy & Boch."

Villeroy & Boch, with its 275 years of history, continues to shape the world of luxury interiors with its exceptional bathroom and dining products. The brand's commitment to combining heritage and modernity has earned it a global reputation as a leader in the industry.

For more information about Villeroy & Boch and to explore the '275 Jubilee' collection, please visit:

Lazada: https://www.lazada.co.th/shop/villeroy-and-boch

Website: www.villeroy-boch.co.th

Instagram: www.instagram.com/villeroyboch.thailand

Facebook: www.facebook.com/VilleroyandBoch

Source: Midas PR

Villeroy Boch Celebrates 275th Anniversary with Limited Edition Paradiso Collection