Prym Panyasereeporn, Head of Credit Card Marketing Division, "KTC" or Krungthai Card Public Company Limited, revealed that KTC has always given importance to marketing strategies that focus on partnership marketing. KTC aims for collective success with partners and to provide cardmembers with value privileges. This collaboration between KTC, VISA International (Thailand) Company Limited, Rosewood Bangkok, and Sarran Yukongdee, has led to the launch of the "Sense of Ramayana" afternoon tea set, an activity that meets the lifestyle needs of premium members who love living a unique life with ultra-luxury standards. Enjoy Rosewood Bangkok's exceptional afternoon tea set as well as the "Ma-Li Krung" jasmine pinthat has been specially designed by Sarran to give specifically to KTC VISA credit cardmembers. Cardmembers will instantly get a 10% discount on the "Sense of Ramayana" afternoon tea set for 2 people and receive 1 "Ma-Li Krung" jasmine pin from SARRAN worth 3,000 baht. "
Sandra Watermann, Managing Director of Rosewood Bangkok, stated that Rosewood Bangkokchampions "A Sense of Place" philosophy that combines culture, beliefs, traditions, and uniqueness and wanted to create an afternoon tea set inspired by the Ramayana. In collaboration with Sarran Youkongdee, Thailand's leading jewelry designer and owner of the SARRAN brand, Executive Pastry Chef Dustin Baxter and Executive Sous Chef Frank Wackerhagen, we crafted an afternoon tea set that focuses on elements inspired by the main characters in the epic Ramayana. The "Sense of Ramayana" afternoon tea set will be available from September 1 to November 30, 2023, at Lakorn European Brasserie, Rosewood Bangkok.
Sarran Youkongdee, Thailand's leading jewelry designer and owner of the SARRAN brand, revealed the inspiration behind "Sense of Ramayana" which is conveyed through 6 elements and 6 characters of "Ramayana". Ramayana is an Indian dramatic work and each time we see a picture or watch a pantomime, we never know which of the characters are angry and which are kind. Looking at their faces, we don't know how the characters feel. This is similar to when we see the afternoon tea dessert and want to know what the taste is like through the 6 main characters and their expressions. Their elements are earth, water, wind, fire, gold and earth. Because of these reasons, I wanted to communicate them into food to understand the taste of Ramayana. I worked closely with the culinary team and the executive chefs of Rosewood Bangkok to create an afternoon tea set focusing on the 6 elements conveyed through 6 characters in the Ramakien, as follows:
- Wood element inspired by Rama, the main representative of men. Use of green tones representing strength and stability. Features a rectangular shape, layered rings of wood, and textures. Bitter taste note.
- Water element inspired by Suvannamaccha. Features oval shapes, fish, shades of water from black, navy, light blue, blue, and white, gloss finish to reflect water and half-man half-fish elements.
- Wind element inspired by Hanuman who is agile and travels in the air the most. The shape of the food and cutlery emphasizes on transparency, glass-like, jelly, and a cool and refreshing taste.
- Fire element inspired by Ravana. Thai food features a triangular shape, a burning texture, and a hot and spicy taste using chili.
- Gold element inspired by Sita. Features a metallic finish, white tones, symmetry of shape, softness, andgold stamping on sweets or pastries.
- Earth element inspired by Mandodari, one of Tosakan's wives, who is alike strong and warm soilreminiscent of desserts that are flat and earthy. Cake features layers and texture that clearly show the earthiness.
Regarding the design of the "Ma-Li Krung" jasmine pin exclusive for KTC VISA credit cardmembers, it was inspired by the jasmine flower of modern city people. Features four petals arranged symmetrically to look like a man-made flower and is reflective of a time in the past when fresh flowers were used in Thai classical dance. The flowers from these two periods told a story of a life that was no different from a drama and vice versa.
For more information, please contact KTC PHONE 02 123 5000 or get updates on other KTC online promotions at https://www.ktc.co.th. To register for a KTC credit card, click the link: https://ktc.today/apply-card or visit any "KTC TOUCH" branches nationwide.
Source: Krungthai Card