The acquisition will mark the first step for BRC to expand its presence outside South East Asia. In addition, we also have a very long-term vision in Hong Kong, which is to turn Big C in the TCC Group into the best premium Thai supermarket. The company is also interested in investing in the Kai Tak development project, which is a huge area in the middle of the city and next to the waterfront. Hong Kong wants Kai Tak to be a model for the future development of Hong Kong."
Even though there were some challenges during Covid-19, Hong Kong can bounce back quickly. We believe that Hong Kong is a leading financial hub in Asia linking Southeast Asian markets with mainland China. Hong Kong has great business potentials; it is a huge market full of factors conducive to business and investment, being the preeminent international financial center in the region, with strong connections to mainland China, one of BRC's largest tourist customer bases.
Supported by these factors BRC has chosen Hong Kong to be its first entry outside Southeast Asia, after expanding its footprint in its home markets in Thailand, Laos, Cambodia and Vietnam, over the years to reach about 2,000 retail stores operating under various banners in multiple store formats both online and offline, including Big C Supercenter, Big C Market, Big C Food place and, Big C Mini.
Hong Kong office is an independent office and operates only in Big C Hong Kong, not under regional Headquarters. This latest acquisition also perfectly highlights BRC's continuous commitment in looking for opportunities in existing markets and for expansion into new markets to increase business opportunities.
Source: BJC Big C Group