The change of name also brings back the recognition of the original LINE Pay brand. This rebranding follows the acquisition by LINE MAN Wongnai and LINE Thailand in August and reflects the tighter integration of LINE Pay into the LINE ecosystem, including LINE MAN, LINE SHOPPING, LINE app, and Wongnai's merchant network.
BROWN, The LINE Pay Character, has a new look with a merchant apron. LINE Pay users will see this character at service points for both online and offline payments nationwide.
Source: Chom PR