- Putting forward 3rd quarter sales for store partners and helping expand the market for rental stores with The1 Loyalty program, which includes big data that provides unique customer insights and can help brands reach 20 million members nationwide for the best experience with The1 Ecosystem.
- Exclusive privileges - providing customers with great value; shop and get The1 points equal to the shopping amount/up to 25 times*; simply share your phone number and ask for points back when shopping from over 600 popular brands in more than 2,000 stores at Central shopping centers nationwide.
Central Pattana plc, Thailand's number 1 real estate developer for sustainability under the vision of 'Imagining Better Futures for All', is highlighting 'The Ecosystem for All' strategy by joining hands with The 1, Thailand's number 1 digital lifestyle and loyalty platform to launch 'The 1 Bag' campaign to further drive sales in the 3rd quarter. 'The 1 Bag' campaign invites all The 1 members to take a full bag of The1 points home, simply shop and share your phone number to get The 1 points back at 600 participating brands at Central shopping centers nationwide from 15 September to 31 October 2023.
Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc, said: "'The 1 Bag' campaign is another part of the road map under The 1 BIZ, which is a synergistic program between Central Pattana, Thailand's number 1 in shopping centers and The 1, Thailand's number 1digital lifestyle and loyalty platform. The 1under Central Group, is an ace of national-level big data and this campaign will help to remind The 1 members to collect their The 1 points at Central shopping centers nationwide, by simply sharing their phone number to receive The1points and redeeming points for discounts on subsequent purchases. In addition, this campaign will help attract purchasing power in the second half of the year as we provide great value to our customers with promotions - shop and get The 1 points equal to the shopping amount/up to 25 times*, with 600 brands participating in the campaign in more than 2,000 stores at Central shopping centers throughout Thailand from 15 September to 31 Oct 2023. Participating stores include: Starbucks, adidas, Pomelo, Mango, Hoka, INNISFREE, iStudio by copperwired, Jaymart, Spaghetti Factory and many more. This is truly a special moment for customers and we are confident that this campaign will create excitement when shopping and also help stimulate sales for both small and large stores participating in The 1 BIZ program. The campaign also helps support cross-regional growth for stores and businesses thanks to our customer base, which covers the entire country and increases the synergy between our main businesses in retail-led mixed-use development, which comprises shopping centers, hotels, residences and offices. This will lead to a seamless journey for all customers while increasing business expansion opportunities for all partner shops to grow further together with us."
Kawin Tangudtaisak, Managing Director - The 1, said: "Providing an experience that fulfils and covers all members' needs is a key goal for The 1and we have become successful due to our cooperation with key partners such as Central Pattana. Our cooperation with Central Pattana helps enhance benefits for members to cover all lifestyles and we have received good feedback from members for The 1 point collection campaigns, with customers interested in collecting points on every purchase they make with brands within The 1ecosystem in addition to brands at Central shopping centers nationwide. The 1 and Central Pattana are always open to new brands joining our ecosystem and The 1 is very pleased to continue our cooperation with Central Pattana to launch 'The 1 Bag' campaign, which will help double the happiness of all members when they receive additional The 1 points. Shop and get The 1 points equal to the shopping amount/up to 25 times* and conveniently receive your points and follow for other great benefits from great campaigns daily through The 1 app."
Source: Central Pattana
