Mr. Vidmay Naini, General Manager of Global Emerging Markets, eBay, shared his insights on the growing online marketplace and the opportunities it offers: "eBay's Gross Merchandise Volume in Q2 2023 was $18.2B and we have over 1.9B listings and a vibrant community of 132 million active buyers across 190 markets worldwide. Our purpose is to empower people and create economic opportunities for all through our technology for our global community of users. We provide an unparalleled platform to showcase your products and connect with customers globally. With more than 190 markets around the world, this region brings millions of users to eBay, both buyers and sellers, who via our marketplace become part of the global economy, either by accessing international inventory or tapping into global demand for their exporting businesses. Thailand is one of the largest export markets in the world and plays a crucial role as our supply partner. Its contributions have propelled eBay to new heights, making Thailand an indispensable part of our success story."
The Top 5 Markets for Thai Sellers: A World of Possibilities
For Thai sellers, the top five markets for their items in the 2nd quarter of 2023 are Australia, Canada, France, the US, and the UK. This presents a golden opportunity for Thai sellers to expand their reach and grow their businesses in these countries.
Mr. Nissana Thaveepanit, Director, Office of Digital Commerce Market from the Department of International Trade Promotion (DITP), highlighted the significance of e-commerce during the COVID-19 period and the role of DITP in boosting exports: "The pandemic has made online marketplaces even stronger, and as the Department of International Trade Promotion, we recognize the vital role of eBay in helping Thai sellers and exports to grow. eBay's platform provides a gateway to massive markets with numerous opportunities for Thai products, boasting over 132 million customers, as well as Australia and many European countries. By leveraging eBay's vast reach and customer base, Thai sellers can effectively showcase their products to a diverse global audience and thrive in the highly competitive international market."
Gems and Jewelry Export: A Sparkling Growth Story
Mr. Sitthichai Parinyanusorn, Deputy Director of The Gem and Jewelry Institute of Thailand (GIT), highlighted the potential for Thai sellers in the global market: "The pandemic has undoubtedly reshaped the dynamics of global trade, with e-commerce emerging as a powerful channel for growth. From January to May 2023, exports of jewelry, excluding gold, has witnessed a steady growth rate of 5%, with markets such as the US and Hong Kong becoming prominent buyers. And with eBay's platform providing access to massive markets and a diverse audience, Thai jewelry exporters are well-positioned to capitalize on this trend. Additionally, as tourism rebounds and international visitors return to Thailand, we anticipate even more opportunities for the Thai jewelry industry. The unique cultural heritage and exquisite craftsmanship of Thai jewelry will undoubtedly captivate tourists, further bolstering export prospects for our sellers in the global market."
Trending Jewelry Categories from Thailand
- Fine Jewels: Ranging from exquisitely crafted rings to elegant necklaces and bracelets, fine jewelry from Thailand showcases the artistry and skill of local craftsmen.
- Color Stones: The allure of vibrant and unique color stones captivates jewelry enthusiasts around the globe, making them a highly sought-after category.
- True Nature Jewelry: With intricate gold-colored detailing, it has gained immense popularity among fashion-forward consumers.
- Semi-Precious Stones: Their affordability and array of captivating colors mean semi-precious stones continue to be a favorite among jewelry enthusiasts worldwide.
- Eco-Friendly Jewelry Options: Expanding jewelry offerings to include more eco-friendly options, such as pieces made from recycled metals or ethically sourced gemstones. Highlighting these sustainable options caters to the growing number of customers who prioritize eco-consciousness.
Mr. Sitthichai added: "To enhance sell conversions for fine jewelry, Thai sellers can follow these valuable tips:"
- Silver sells fast: Thai sellers can emphasize the allure of a premium silver alloy that contains 92.5% pure silver and 7.5% other metals for added durability. With its elegant sheen and affordability, Silver 925 jewelry has captured the hearts of jewelry enthusiasts worldwide.
- Diverse gold selection: Provide a wide range of gold choices, including different colors and karat options such as 9K, 14K, or 18K, to cater to varying preferences and styles. Offering a diverse selection empowers buyers to find the perfect piece that aligns with their unique taste.
- Variety of choices: It is good to have a variety of choices, sizes, materials, and prices to help buyers make decisions.
- Certification and trust: Offer certifications from well-known institutions to instill confidence in buyers regarding the authenticity, quality, and ethical standards of jewelry.
- Customer reviews and testimonials: Positive feedback and reviews from satisfied customers can boost seller credibility and prompt potential buyers to make a purchase. Thai sellers can encourage customers to share their experiences with the eco-friendly and diverse gold choices available in the jewelry segment, aligning with the principles of the BCG model.
In conclusion, the pandemic has strengthened the global trend for online marketplaces, presenting an exciting opportunity for Thai sellers in various industries, especially jewelry export. With eBay's extensive reach and network of active buyers, Thai sellers can showcase their exquisite craftsmanship and expand their businesses worldwide.
Thai sellers, across diverse sectors, can enjoy even greater exposure and success on this dynamic platform, connecting their exceptional products with millions of potential customers around the world by signing up their stores on eBay. Sign up as a eBay seller today: https://lin.ee/joV2uMe
Over the past few years, eBay's global emerging markets have been one of the fastest-growing regions for all of eBay when it comes to the number of sellers. This means that more entrepreneurs and SMBs find strong business opportunities on eBay by reaching buyers all over the world. eBay provides an unparalleled platform for Thai sellers to showcase their offerings and connect with customers on an unprecedented scale. Together, they are poised to make a sparkling impression on the global stage, leaving a lasting mark in the world of e-commerce and solidifying Thailand's position as a key player in the ever-evolving online marketplace.
More details about selling on eBay are available in Thai at:
https://sellglobal.ebay.com.sg/th/%e0%b8%ab%e0%b8%99%e0%b9%89%e0%b8%b2%e0%b9%81%e0%b8%a3%e0%b8%81/#
Source: ABM Connect
