Panomkorn Jirasatienpong, Head of Marketing, Grab Thailand, stated, "MICHELIN Guide restaurant selections are incredibly popular among GrabFood users, whether they hold MICHELIN Stars, Bib Gourmand recognition, or MICHELIN Selected. This popularity stems from their unwavering commitment to exceptional tastes, culinary excellence, top-notch ingredients, as well as the distinctive creativity of the talented chefs. GrabFood has meticulously curated MICHELIN Guide restaurant selections as part of our #GrabThumbsUp sub-brand. Currently, over 140 restaurants featured in the 'MICHELIN Guide Thailand 2023' are on our platform. This includes Khao, Methavalai Sorndaeng, Khao Tom Pla Kimpo, Phed Phed Bistro, Here Hai, Pad Thai Fai Ta Lu, Tung Sui Heng Pochana, Giglio Trattoria Fiorentina, Vaso, and Lukkai Thong, and many more. As an official partner of the MICHELIN Guide, GrabFood is thrilled to unveil a special campaign #GrabThumbsUp Welcomes the MICHELIN Guide Month to celebrate the forthcoming edition of the MICHELIN Guide Thailand 2024 to be soon released with three distinct highlights."
The three key highlights of this campaign include:
- The Unexpected Chef's Table by #GrabThumbsUp": For the very first time, GrabFood has brought together six renowned chefs from MICHELIN Guide restaurant selection to curate an extraordinary Chef's Table dining experience under the theme 'East Meets West', the fusion of Western and Eastern flavors to tantalize your appetite. The first collaboration spotlights Chef Prin Polsuk and Chef Worapoj Tansakul from VILAS , a passionate advocate of traditional Thai cuisine, alongside with two illustrious Italian maestros, Chef Manuelo Pintore and Chef Paolo Vitaletti from a Tuscan-style Italian restaurant Giglio Trattoria Fiorentina. The second collaboration showcases the culinary prowess of Chef Tam Chudaree Debhakam from Baan Tepa, celebrated for her 'farm-to-table' philosophy, and Chef Shunsuke Shimomura from Resonance, renowned for his realm of "Boundless Cuisine". Mark your calendars for this exclusive event, taking place on November 24th and 25th, 2023. With only 30 seats available per day, reservations are a must. Tickets can be purchased exclusively through the Grab app's DINE-IN feature, priced at THB 5,500 per seat, available from 24th to November 22nd, 2023, or until sold out.
- #GrabThumbsUp Challenge : Food enthusiasts, don't miss out on this opportunity! GrabFood, in collaboration with the renowned travel and food influencer 'Wahncai', the owner and creator of 'asapapailong' page, will take 10 winners on a full-day gastronomic journey to the finest MICHELIN Guide restaurant selection across Bangkok. To participate, simply indulge your taste buds by ordering delectable dishes from MICHELIN Guide restaurant selection via the Grab app, within the #GrabThumbsUp menu, with a minimum order of THB 500, totalling 10 orders, between October 16th and November 12th 2023. The first 10 participants who successfully complete the challenge will secure a spot for this unforgettable dining trip. Furthermore, the first two winners of the challenge will automatically enjoy the exceptional privilege of joining the "The Unexpected Chef's Table by #GrabThumbsUp" event.
- GrabFood Dine-in MICHELIN Month: For those who prefer dining out, Grab is offering discounts of up to 30% for Dine-in service at a selection of esteemed MICHELIN Guide restaurant selection, including 26 Braised Beef, Giglio Trattoria Fiorentina, Indus, 100 Mahaseth, Vaso, and Sri Trat. Additionally, you can enjoy up to 25% off Grab transportation services when traveling to and from these participating restaurants. Simply enter the promo code "DINE-IN" from now until December 2023.
Stay tuned for more details about the campaign on www.grab.com/th/grabunlimited, GrabTH Facebook, and the Grab application.
*Terms & Conditions are as determined by Grab Thailand.
Source: FleishmanHillard Thailand
