Ms. Mingkwan Pattanawong, Krungsri Executive Vice President, Head of Corporate Branding and Marketing Division said, "Whenever Krungsri Banana makes an appearance, it never fails to bring smiles, laughter, and joy to everyone. These delightful moments of happiness are often captured and shared widely on various social media platforms, extending the cheer to even more people. As a result, Krungsri Banana has gained popularity both online and offline. Today, the celeb mascot has transcended its role as a mere symbol of joy and smiles, also becoming a symbol of the happiness that arises from simplifying life. Engaging with the mascot provides a touch of simplicity experience."
As part of the T-POP Concert Fest 2, Krungsri recently organized a special activity, granting concert-goers free MRT tickets, making their ease of travel. Furthermore, a designated zone, complete with a comfortable atmosphere and soft pillows, was set up for concert-goers to sit back and relax. Additional activities included a photo booth for capturing joyful moments with friends, dancing battles with Krungsri Banana, offering special gifts. As a result, Krungsri Banana is now organically mentioned with overwhelmingly positive sentiment, becoming one of prominent mascots in Thailand. It consistently brings happiness to all who encounter it.
"Our brand is becoming an integral part of everyone's lifestyle. Whether you are traveling, Krungsri Boarding Card is a good partner. Whether you're looking for trendy restaurants, hangout spots, or shopping locations, our UCHOOSE app is your reliable partner. Even for EV charging stations, the GO by Krungsri Auto app can assist. From now on, customers may get more surprises and fun activities from Krungsri and Krungsri Banana in the music and art festivals. Importantly, we remain committed to our brand's promise. Krungsri Banana will simplify all activities and moments," said Ms. Mingkwan.
Stay updated with entertaining content and activities from Krungsri Banana, delivering "Simplicity" on our official Facebook, Krungsri Simple.
Source: Bank of Ayudhya