Sam Kim shared: "I love the fact that Spotify decided to bring K-Night to Australia this week, which puts Korean artists on the map in such a creative way! I'm really happy to be part of the line-up with So!YoON! and JUNNY, and I love that the crowd appreciates Korean music."
So!YoON! said: "I believe culture exchanges that happen offline are crucial, especially for Asia-Pacific music artists. We get to stand together and spread our music."
"South Korea's music scene is so diverse, filled with hardworking and talented artists," said Jungjoo Park, Spotify's Head of Music, South Korea. "As witnessed by our Spotify House K-Night at SXSW Sydney, we're always looking for ways to showcase the wide range of Korea's music scene, and will continue to do our best to connect more Korean artists to more fans and listeners worldwide."
South Korea's music culture scene has gained rapid traction in Southeast Asia where the Philippines, Thailand and Indonesia are some of the top export markets for artists like JUNNY and So!YoON!
In a conversation with Sulinna Ong, Spotify's Global Head of Editorial, Music and Alicia Vrajlal, Editorial & Partnerships Lead, Missing Perspectives, let Spotify House attendees get an insight into the key tenets of Spotify's editorial machine. Combining Spotify's machine learning capabilities with a thoughtful global and local approach to curation, the session delved into how the platform serves the best music up to more than 551 million listeners in a personalised way. A wide range of editorial playlists - spanning from K-Pop ON! to KrOWN, Trenchill K-R&B, In The K-Indie and more - continue to fuel music discovery to new audiences to Korean music, deepening fan connection worldwide.
Images of the K-Night Showcase at Spotify House can be found HERE.
Source: Hill & Knowlton
