Discover OnTheList: Asia's Pioneering Members-Only 'Flash Sale' Concept Making its Debut in Thailand

Tuesday 07 November 2023 10:37
Today, the independent members-only flash sales platform OnTheList officially unveils its plans to transform Thailand's luxury retail scene with its debut in the Kingdom.
Discover OnTheList: Asia's Pioneering Members-Only 'Flash Sale' Concept Making its Debut in Thailand

OnTheList is introducing its Members-Only Flash Sales to the Thai market, providing exclusive access to luxury brands at the best discounted rates in-store and online. Invitations are delivered via email, each containing a unique barcode for engaging in immersive two to four-day events.

The company collaborates with over 700 brands, ensuring its members access authentic, premium products while helping brands responsibly sell past-season inventory. This approach creates a mutually beneficial shopping experience, promoting sustainability and excitement.

Founded in Hong Kong in 2016, OnTheList has been at the forefront of supporting luxury brands in the APAC region with their extra stocks. 

In September 2018, it expanded to Singapore and Shanghai in 2019, followed by Australia, South Korea, and Malaysia in 2021. Thailand marks the seventh market on its expanding roster.

Delphine Lefay, Co-Founder of OnTheList, said: "While in Hong Kong's retail industry, I noticed a crucial gap in the market: a lack of effective solutions for distributors and brands to clear surplus inventory efficiently. To address this, we founded OnTheList, an innovative third-party platform and Asia's first of its kind.

Our flash sales provide consumers with exclusive access to premium products at attractive prices and allow brands to clear past-season items and connect with new customers. We recognise the concept's massive potential in Thailand, so we're very excited that it is the latest market to join the OnTheList family. Thailand is an ideal market for our brand due to its growing appetite for luxury goods, a dynamic retail landscape, and a desire for sustainable, high-quality shopping experiences."

Alongside an entrepreneurial mindset, OnTheList has a strong sustainability ethos at its core. To date, its flash sales have saved over 2.24 million items from landfill, and OnTheList Hong Kong was the first flash sales company in the world to achieve certified B Corporation status, meaning it meets the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. The company aims to have all operating regions, including Thailand, become B Corps in the near future.

OnTheList's other Co-Founder, Diego Lacoste, said: "Our flash sale approach not only efficiently sell stock but also champions sustainability, a value increasingly prioritised by today's luxury-conscious consumers in Thailand. By minimising the environmental footprint of the retail industry, we ensure that pas-season inventory finds purpose. Additionally, OnTheList's business model empowers brands to expand their reach and connect with a broader consumer base, using the flash sale platform as an initial touchpoint."

OnTheList collaborates with an array of renowned premium brands, such as many from LVMH or Kering Groups. Demonstrating remarkable sales performance, the platform successfully sells thousands of items from its brand partners on each event. An exceptional example of this success is the sale for HOKA, where OnTheList achieved an impressive feat by selling a pair every six seconds over a four-day sale in Hong Kong.

In Thailand, the company will launch with monthly pop-up sales, announcing the brands being featured by e-mail prior to the sale. The first sale will launch on 29th & 30th of November, with the luxury brand partner revealed exclusively to those who sign up for OnTheList membership.

Membership is free, and OnTheList is now accepting sign-ups for its highly-anticipated upcoming Bangkok sales at this link online.

Pre-registration is essential to unlock access to these exclusive events, securing a personalised barcode. These spectacular sales events features daily stock replenishment to keep the excitement alive. The dedicated OnTheList professionals ensure that the shopping experience remains enjoyable by efficiently managing crowd control.

When shopping with OnTheList, customers can shop confidently, knowing that each purchase is authentic and fully authorised. OnTheList forges direct connections with brands and authorised distributors, assuring the authenticity and legitimacy of every product.

Register for free as a member for OnTheList Thailand: https://th.onthelist-store.com/pages/register  

To find out more about OnTheList: https://onthelist.asia/

Register for free as a member: https://th.onthelist-store.com/pages/register

Facebook: https://www.facebook.com/onthelistth

Instagram: https://www.instagram.com/onthelistth

Source: Midas PR