"COCKPIT SALA PITSTOP" was initiated from our commitment to enhancing happiness and safe driving for car drivers in every destination, as well as mitigating road accident issues to elevate road safety during holidays by professionally trained technicians with quality products and services along the Asian Highway, passing through Phra Nakhon Si Ayutthaya province to the north region, the main route and heavy traffic.
Mr. Yasuhiro Ukegawa, Director of Retail Solution Network Group (middle) with Mr. Samith Saengfai, Marketing Division Manager (left) and Mr. Nirattisai Hongdilokkul, Marketing Section Manager (right)
of Bridgestone Sales (Thailand) Co., Ltd.
Mr. Yasuhiro Ukegawa, Director of Retail Solution Network Group, Bridgestone Sales (Thailand) Company Limited addressed that "Bridgestone would like to express our gratitude to ADMAN AWARDS & SYMPOSIUM 2023, hosted by Advertising Association of Thailand that recognizes our commitment to elevating road safety in Thai society. COCKPIT SALA PITSTOP campaign was initiated for all car drivers before embarking on the road trip during Songkran festival, which we transformed a roadside pavilion into a special COCKPIT branch to provide safe driving with the hope that our customers can visit their loved ones safely and happily. The key success of this campaign came from all sectors' contributions, especially the creative agency like CJ/ WORX GROUP that successfully implemented creative ideas for COCKPIT SALA PITSTOP to mark 5 awards on this stage. This award motivates us to drive our continued commitment as a car partner to enhance happiness and safe driving for car drivers in every destination. For the upcoming New Year, COCKPIT is delighted to invite our customers for car check-up service to ensure peace of mind in every journey." ADMAN AWARDS & SYMPOSIUM is annually hosted by Advertising Association of Thailand to recognize the outstanding creativity of organizations and agencies from various business industries with contribution to the society. For "COCKPIT SALA PITSTOP" online video advertising, please visit to watch via https://youtu.be/vKc8CLebaQI?feature=shared .
The awardsfrom ADMAN AWARDS & SYMPOSIUM 2023; Gold Award, Silver Awardand Bronze Award
*1 The category of Gold Award; Out of Home: Ambient & Special Build: Large Scale
*2 The category of Silver Award; Experience & Activation: Corporate Purpose & Social Responsibility
*3 The category of 3 Bronze Awards; Design: Ambient/ Installation/Exhibition, Direct: Use of Ambient: Large Scale and Experience & Aviation: Brand-Owned Experiences
*4 Finalists in 4 categories; Direct Corporate Purpose & Social Responsibility, Experience & Activation: Customer Acquisition & Retention, PR: Corporate Purpose & Social Responsibility and 30 Young Judge
About Bridgestone in Thailand
Headquartered in Tokyo, Bridgestone Corporation is a global leader providing sustainable mobility and advanced solutions. In Thailand, Thai Bridgestone Co., Ltd. (TBSC) is a leading manufacturer in the Thai automotive industry, while Bridgestone Sales (Thailand) Co., Ltd. (BSTL) is the exclusive importer & distributor, and supervises the marketing strategy for Bridgestone, Firestone and Dayton branded tires in Thailand. Bridgestone is a brand trusted by its customers, dealers and business partners. It offers an extensive range of quality tires, carefully developed to suit local conditions and to deliver social value and customer value. Bridgestone is dedicated to shaping a sustainable future of mobility and improving the way people move, live, work and play.
About COCKPIT
Cockpit, One Stop Auto Care Center, offering a variety of vehicle maintenance services from tires, motor oils, brakes, suspensions, batteries, and scheduled maintenances. All parts and consumables are of the highest quality from leading manufacturers and performed by highly trained and qualified technicians using modern tools and equipment. Our mission is the commitment to serve with emphasis on safety in every detail, to offer the best products and services to customers. There are 277 Cockpit stores nationwide* (As of November 30, 2023).
