This is the Group's sixth World Branding Award. In 2022 and 2021, MR. D.I.Y took home the WBA's Regional Award in the home improvement retail brand category and in the three years preceding that, it earned the national award in the same category. The six consecutive awards solidify the brand's position as Southeast Asia's favourite home improvement store.
The 16th edition of the World Branding Awards, organised by the World Branding Forum, took place recently at Kensington Palace in London. With 1.3 million consumers and 765 brands from 66 countries in seven regions competing in the 2023-2024 edition, the awards serve as a benchmark for global brand excellence. The Regional Award is presented to brands that simultaneously hold leadership positions in several countries in a particular geographic region based on brand valuation, consumer market research results, and public online voting. MR D.I.Y. shared the spotlight with other esteemed brands, such as Bangkok Bank, King Power, PTT Station, Cafe Amazon, NESCAFE, and Siam Paragon.
Welcoming the accolade, MR. D.I.Y. Thailand's CEO, Andy Chin, said, "Achieving a World Branding Award in the consumer-driven home improvement retail brand category for the sixth time is no easy feat. It requires a huge commitment to consistently deliver outstanding value, excellent customer service, as well as interesting and engaging customer experiences across multiple markets, especially when considering MR. D.I.Y.'s 3,000 stores across the four markets in question. It serves as a strong validation that our promise to provide customers with a broad range of everyday essentials at 'Always Low Prices' in convenient locations continues to strongly resonate with customers."
"This award would not have been possible without the passion and dedication of our employees across the four markets, our global network of manufacturing and logistics partners, and, most of all, the 263 million customers in these markets who visit our stores every year. Our goal is to have a positive impact on the communities in which we operate, and awards like this are a timely reminder, especially in challenging times, that what we do every day is making a difference," added Chin.
Chin congratulated the other award recipients at the World Branding Awards, saying that it was a huge honour for MR. D.I.Y. to be recognised alongside them.
MR. D.I.Y. was first established in Malaysia in 2005 as a traditional hardware store. Today, the brand is recognised as Southeast Asia's favorite DIY store, with more than 3,000 stores across the region and supported by over 33,000 employees in Malaysia, Thailand, Brunei, Indonesia, Singapore, the Philippines, Cambodia, India, Turkey, Spain, Vietnam, and Bangladesh.
For more information, please visit MR. D.I.Y. Thailand at Facebook: @mrdiyTH, Instagram &Tiktok: @mrdiy.thailand, Line: @mrdiythailand, LinkedIn: MR.DIY Thailand, and YouTube: MR DIY Thailand
Source: ABM Connect