"Krungsri Auto" wins three global awards from revolutionizing the auto finance industry via GO by Krungsri Auto application

Tuesday 19 December 2023 09:19
'Krungsri Auto', a leader in automotive finance under Bank of Ayudhya PCL., celebrated the achievement of GO by Krungsri Auto application that revolutionized the auto finance industry with the recognitions from three global awards - Asian Experience Awards 2023 under Thailand Digital Experience of the Year - Banking category for two consecutive years, The Global Retail Banking Innovation Awards 2023 (GRB Awards) under The Digital Lending Product of the Year category, and The Asian Banking and Finance Retail Banking Awards 2023 under The Automobile Lending Initiative of the Year category.
Krungsri Auto wins three global awards from revolutionizing the auto finance industry via GO by Krungsri Auto application

Mr. Congsin Congcar, Head of Krungsri Auto Group, Bank of Ayudhya PCL., said, "Krungsri Auto is honored to received three prestigious global awards from Asian Experience Awards 2023, The Global Retail Banking Innovation Awards 2023, and The Asian Banking and Finance Retail Banking Awards 2023. 'GO by Krungsri Auto application' is an automotive finance application for automobile users with three unique advantages - 'more comprehensive, more user-friendly, and more special', covering a variety of loan servicers for new cars, used cars, new and used motorcycles and Big Bikes, and new trucks. The platform is Thailand's first digital automotive finance innovation. With 'Car 4 Cash' products and services, users can apply for a loan, check information, get digital identity (NDID) verified, and receive a customer-based lending credit approval within 30 minutes. The online platform allows customers to choose the vehicle that best suits their needs and financial capability and reduces worries and hassles in the process of automobile purchase planning and applying for a loan. Privacy and security of our users are of utmost importance with an accurate and modern technology. This digital automotive finance innovation is one of the driving factors for Krungsri Auto's digital achievement. Since its launch in the third quarter of 2021 until now, more than 21,000 accounts have applied and received a loan approval from us.

"With more than three million downloads and half of them are regular vehicle users, not limited to our customers, this reflects that 'GO by Krungsri Auto' application is truly an application for automobile users. Krungsri Auto promises to continue developing products and services that provide the best digital experience to win the hearts of automobile users as a brand that is more than just an automotive finance service provider to create a better everyday life for automobile users," Mr. Congsin concluded.

Asian Experience Awards recognize customer-centric organizations in Asia that commit to delivering products and services that are creative and offer valuable experiences for all stakeholders; The Global Retail Banking Innovation Awards (GRB Awards) recognize the world's leading banks that are pioneering innovations in products and services to enhance consumer experiences; and lastly, The Asian Banking and Finance Retail Banking Awards recognize banks that succeed in providing modern products and services and readily adapt to the rapid change of technology.

Source: FleishmanHillard