Mr. Congsin Congcar, Head of Krungsri Auto Group, Bank of Ayudhya PCL., states "This collaboration marks our inaugural venture into the realm of tourism projects in Thailand. Emphasizing our commitment to advocating and motivating automobile users to explore the diverse landscapes of Thailand, we are unveiling amazing travel experiences through the discovery of unseen destinations. Be it a family vacation, a solo expedition, or an environmental-friendly journey, our GO by Krungsri Auto application, embraced by more than 3 million automobile users, stands as a catalyst to propel domestic tourism in line with the Tourism Authority of Thailand's strategic vision. In collaboration with Krungsri Auto's travel partners, we proudly offer unique perks along the route, which not only incentivizes increased spending per trip but also amplifies the promotion of various attractions. Our role as an intermediary extends to publicizing these attractions to automobile users, automobile manufacturers, and automobile-related service providers within Krungsri Auto Travel Ecosystem."
Ms. Somradee Chitchong, Deputy Governor for Domestic Marketing of the Tourism Authority of Thailand (TAT) states "The Tourism Authority of Thailand is committed to driving the Thai tourism strategy, highlighting the creation of enriching experiences with a strong focus on sustainability. Our overarching goal is to champion the holistic growth of the entire Thai tourism industry. TAT's core strategies pivot around the pillars of cultivating sustainable and high-quality tourism (Drive Demand), enhancing the industry's value and standards (Shape Supply), and forging ahead with the creation of a pioneering tourism ecosystem (New Tourism Ecosystem). At the same time, we are elevating our organizational structure to that of a High-Performance Organization (Thrive for Excellence), aspiring to become a Data-Driven Organization for heightened competitiveness in marketing. This strategic collaboration with Krungsri Auto stands as a catalyst, poised to promote tourism, curate meaningful experiences for travelers, and fortify the supply chain, thereby rendering Thailand's tourism ecosystem more comprehensive and integrated."
The beginning journey of the 'Instant Happiness When Traveling with Krungsri Auto' campaign embarks upon the Bangkok - Khao Yai route, unveiling exclusive privileges extended by Krungsri Auto and its travel partners. Automobile users can discover a wide range of over 20 exclusive offerings during their expedition, including discounted accommodations, culinary indulgences, admission fees to diverse attractions, activity tickets, and valuable travel insights, including the locations of electric vehicle charging stations. All these enhancements contribute to a novel and enriching travel experience, seamlessly accessible through the user-friendly interface of the GO by Krungsri Auto application.
Source: FleishmanHillard Thailand