Konvy reinforces its position as Thailand's leading beauty e-commerce platform by hosting the "Konvy Best of Beauty Honour Awards 2023," the annual largest awards announcement of the year in the beauty industry today.
The company takes this chance to announce 2024 business direction, which focus on transforming the beauty industry by strengthening the ecosystem, developing technology, and expanding collaboration with brand partners around the world. In addition, Konvy is looking to penetrate into the Philippines this year in order to become the market leader not only in beauty e-commerce in Thailand but also in the SEA region.
Mr. QingGui Huang, Konvy International's Chief Executive Officer and Co-founder, said, "Over the past year, the overall picture of Konvy's beauty e-commerce business has maintained number one market share in Thailand due to the strength of business development in technology that responds to consumer behaviour. The company is now ready to expand beyond e-commerce and has established itself as Thailand's and Asia's largest beauty hub."
"Through One Stop Service, Konvy will undoubtedly provide an impressive shopping and seamless application experience by incorporating customer insight data to improve the system's various features, while remaining ready to constantly expand the line of new features to complete the experience and fully open the world of beauty to users," he noted.
He also mentioned Konvy's 2023 milestone of investing in expanding the business from online to offline by opening its first flagship store at Siam Centre, Bangkok's capital downtown, under the concept of "Konvy Selected Beauty Store," where every product sold is carefully selected. The store received a favourable response, allowing it to open a second branch at The Mall Life Store Bang Kapi in the same year.
"All of these incidents are major reasons why Konvy has been able to remain as a top-of-mind for brands and win the hearts of Thai customers over 12 years. Konvy's success is also guaranteed by the company's exponential growth since its inception. In 2023, Konvy's operating results improved by more than 100%. We currently stock over 20,000 items from 1,000+ different brands. Skincare remains the top-selling category for us, while cosmetics and personal care products have experienced significant growth last year." he said.
"As for our business goal in 2024, Konvy is focused on building and strengthening the entire ecosystem, including platform readiness, technology development, increasing adoption of AI solutions in the beauty retail market, expanding storefront branches, penetrating into overseas markets such as the Philippines this year, and increasing cooperation with brand partners around the world who are eager to grow together with our platform. This strategy will help Konvy maintain its position as Thailand's leading beauty e-commerce company." he said.
Meanwhile, Konvy International's Chief Commercial Officer Mr. JC Chen (CCO) said, "Last year was a very good year for us, particularly the success of partnering with leading partners to conduct special campaigns together. Co-working has resulted in significant growth and successful sales for several leading brands, including La Glace, Eucerin, Swisse, Cerave, la Roche Posay, 4U2, Nu Formula, Yves Rocher, Banobagi, Plantnery, Banana Boat, Gravich, Srichand, Sulwhasoo, Laneige, Vistra, Oriental Princess, Cute Press, and many more. "
"This year, Konvy will continue to expand collaboration with brands so that our partners can grow tremendously together and thrive in this challenging market. We would also like to thank all of our leading brand partners for their continued support. Konvy intends to bring a variety of brands to the Philippine market this year, as well as enhance Thai beauty brand awareness in neighbouring markets."
Ms. Mia Chou, Konvy International's eCommerce Operation Director, added, "Our goal is to strengthen cooperation with our partners, with a focus on collaborating to create a positive experience. Instead of competing on price, we will continue to develop campaigns and activities this year to strengthen Konvy's position as a leader in Thailand's beauty industry, collecting many leading brand products with a guarantee of 100% authenticity."
The "Konvy Best of Beauty Honour Awards 2023" event is held to recognise the best beauty products and brands in users' minds. Throughout the campaign, Konvy has collected usage data throughout the year while also allowing Konvy users nationwide to vote for their favourite products and brands from over 1,000 leading brands on platform.
This year's awards are divided into 6 categories, totally 50 prizes, which include 17 awards for skincare, 10 awards for make-up, 3 awards for supplements, 10 awards for body and personal care, 4 awards as Konvy Selected, and 6 awards for customers' choice.
"The campaign 'Konvy Best of Beauty Honour Awards 2023,' is regarded as a signature event that Konvy's regular customers have been anticipating because the event will feature a total collection of award-winning items that users have guaranteed to be the best beauty product of the year."
To commemorate this annual award, Konvy has supported 10% on-top discount with no minimum purchase requirement when shopping for any award-winning items that are in the "Konvy Best of Beauty Honour Awards 2023" campaign. On top of that, exclusive discounts will also be offered to Konvy's new members when they shop on Konvy App for the first time.
"This is an important campaign that serves as a thank you to Konvy's various brand partners who have contributed significantly to our success. It is also a tribute to products and brands that are dedicated to improving their products until they are accepted by actual customers."
Those interested in following the details "Konvy Best of Beauty Honour Awards 2023" campaign and aiming for special promotions can visit Konvy's official website at https://www.konvy.com/promo/?sign=KonvyAwards2023, download the Konvy app.
Source: Konvy
