For over three decades, DoiTung has stood as a social enterprise under the auspices of the Mae Fah Luang Foundation, gaining recognition for its clothing and handicrafts while playing a pivotal role in promoting the Thai woven industry domestically and globally. The Thai brand's mission, encapsulated in "An Enterprise for A Better World," is derived from a very simple question: "What do the community, the society, and the environment get?"
Beyond imparting vocational skills for the hill tribe community's prosperity, DoiTung strives to minimize environmental impact from end to end. As a brand committed to sustainable innovation and public welfare, it follows eco-friendly production principles, limiting chemical use, adopting cost-effective raw material usage, and embracing a "Zero Waste" approach through reduction, reuse, repair, recycling, and upcycling. These efforts have garnered the Design Excellence Award (DEmark), one of Thailand's most prestigious awards recognizing outstanding Thai-designed products, for five consecutive years in the Lifestyle, Creative and innovative Fashion, and Packaging Design categories.
Derived from the traditional weaving skills that have been passed down through generations, handwoven fabric was the ancient wisdom and a way of life of the local community that DoiTung helped preserve. However, to evolve the brand, DoiTung collaborates with a new generation of designers, employing modern technology to enhance production techniques and develop contemporary handwoven fabric while preserving its traditional, handmade essence.
DoiTung integrates creative design and unique concepts by drawing inspiration from nature, people's stories, and the diverse cultures of tribes. The result is a contemporary handwoven fabric that maintains its handmade authenticity, delicately crafted in every process by DoiTung's skilled artisans. This involves selecting textiles to create lightweight, comfortable materials, overseeing the dyeing process, and weaving beautiful combinations of colors and patterns. Every inch of DoiTung's handwoven fabric can be considered a masterpiece of craftsmanship, rich in details and stories waiting to be discovered.
The DoiTung brand features two product lines — the long-established "Classic" line for aficionados of Thai hand-woven fabrics and the burgeoning "Everyday" line, which has recently been gaining popularity among the individualistic young generation seeking everyday attire with designs that are not mundane, as well as those who value craftsmanship more than fast fashion.
This collection, themed "The Extraordinary Ordinary," offers ready-to-wear clothing, bags, and cushion covers predominantly in blue, white, and black tones. Each piece incorporates captivating
details, such as colorful lines and hill tribe fabric patterns, enhancing the collection's allure. The base color is complemented by vibrant lines, incorporating patterns from local hill tribe fabric to enhance the aesthetic. Items in the collection feature precise cuts, offering both a polished appearance and comfortable wear suitable for various occasions. Each piece is meticulously sewn from handwoven fabric, crafted from natural fibers and recycled plastic. This approach ensures that the distinctive characteristics of the DoiTung brand, rooted in the traditional art of weaving using a loom, are maintained.
Noteworthy items from "The Extraordinary Ordinary" collection include a blue handwoven crop top with a hood that can be worn to liven up the office attire look, shorts with ruffles and tie-dye accents, and ties that give sporty yet chic, comfortable Hmong pants made from stretchy fabric with unique trims that match well with a pair of boots, and outerwear featuring dark fibers in contrast with traditional Thai woven fabric patterns. The collection also highlights an intercultural collaboration with the Philippines' social enterprise, R2R, for five stunning multi-way bags, offering versatility through interchangeable and adjustable functions such as detachable straps, built-in wallets, and many compartments to fit everything essential. The bags also combine traditional weaving patterns that are modern, unique, and representative of conscious fashion and the empowering cultural inheritance of both countries.
The Autumn/Winter 2023 collection from DoiTung is now available at DoiTung Lifestyle stores and www.doitung.com. For more information, please reach out to www.facebook.com/DoiTungClub, LINE @DoiTung_Lifestyle, or call 0-2252-7114.
Source: DoiTung
