Panel Plus and Egger Group Collaborate to Innovate Wood-Based Materials, Paving the Way for a Sustainable Future

Tuesday 16 January 2024 15:23
Panel Plus Co., Ltd., a subsidiary of Mitr Phol Group and a pioneer in wood based manufacturing in Thailand, has announced a strategic alliance with EGGER. This partnership, marked by the signing of a Memorandum of Understanding (MoU), is set to revolutionize the development of products and services in the wood-based sector. Egger, renowned for its leading international expertise and manufacturer of wood-based materials and sustainable practices in the European Union and America, joins forces with Panel Plus to promote innovation and facilitate the growth of the wood-based market across Asia. The MoU was signed in a ceremony attended by prominent figures including Mr. Buntoeng Vongkusolkit, Chairman of Mitr Phol Group (2nd from left), and Ms. Amporn Kanjanakumnerd, CEO of the Wood-Based Business Group of Mitr Phol Group (1st from left), alongside Mr. Fritz Egger, Chairman of the Supervisory Board of Egger Group (2nd from right), and Mr. Michael Egger, Jr., Chief Sales Officer of Egger Group (1st from right).
Panel Plus and Egger Group Collaborate to Innovate Wood-Based Materials, Paving the Way for a Sustainable Future

Ms. Amporn Kanjanakumnerd, CEO of the Wood-Based Business of Mitr Phol Group, commented, "Panel Plus is dedicated to evolving our wood-based products while maintaining a strong commitment to sustainability. Our alliance with Egger, a global leader in wood-based materials, fortifies our promise to enhance production, quality, and variety. This collaboration extends beyond benefiting the real estate industry, addressing the diverse needs of the entire construction sector in Asia."

Mr. Fritz Egger, Chairman of the Supervisory Board of Egger Group, expressed: "Egger is thrilled to collaborate with Panel Plus. We anticipate that this synergy will lead to a fruitful exchange of knowledge, propelling advancements in the wood-based industry through improved production, services, innovative solutions, and product quality. Apart from this, we will also foster sustainable development in order to meet consumer demands and contribute to the creation of a sustainable society."

The MoU underscores a commitment to fortify the partnership by leveraging shared knowledge on resources and technological expertise from Europe. This collaboration is set to enhance production capabilities, product quality, and overall efficiency in management. Furthermore, the partnerships will enable Panel Plus to refine product designs, achieving a balance of aesthetics and functionality. This endeavor is expected to catalyze Panel Plus's growth in the Asian market, aligning with the expanding investment trends in the property sector.

A focal point of this partnership is the innovation and value addition to wood based materials, with a keen eye on community and environmental impacts. The collaboration also aims to heighten environmental awareness and improve community living standards. Initiatives will be guided by a principle of maximizing resource utilization without waste. Panel Plus products are derived from rubber trees in FSC (Forest Stewardship Council) certified commercial forests. The company utilizes tree trunks and branches, which are no longer latex-producing, for wood board manufacturing, while the roots are converted into electrical energy for factory operations.

Panel Plus is committed to continuous product and service development, meeting consumer needs, and promoting sustainability as we stride towards becoming a world leader in the wood-based materials industry.

People in the photo

  1. Mr. Isara Vongkusolkit, Honorary Chairman of Mitr Phol Group (6th from left)
  2. Mr. Buntoeng Vongkusolkit, Chairman of Mitr Phol Group (5th from left)
  3. Ms. Amporn Kanjanakumnerd, CEO of the Wood-Based Business of Mitr Phol Group (4th from left)
  4. Mr. Pariwat Kanchanathana, Board Committee of Panel Plus Co., Ltd. (3rd from left)
  5. Mr. Boonya Sirisakdi, Executive Vice President of the Wood-Based Business of Mitr Phol Group (1st from left)
  6. Mr. Fritz Egger, Chairman of the Supervisory Board (4th from right)
  7. Mr. Michael Egger Junior, Chief Sales Officer, Egger Group (3rd from right)
  8. Mr. Peter Kofler, Head of Corporate Development / Risk Management (2nd from right)
  9. Mr. Krisda Monthienvichienchai, Vice Chairman of the Executive Committee of Mitr Phol Group (1st from right)

Source: Hill & Knowlton