The ASEAN and Thailand's Top Corporate Brand award is an integral component of the research conducted by Chulalongkorn Business School's Master in Branding and Marketing (MBM), in collaboration with the Stock Exchange of Thailand (SET), and Manager Online Media. CBS Valuation is Thailand's first corporate brand value evaluation tool to encourage business executives to prioritize corporate brand value as a means to achieve long-term sustainable success. Corporate brand valuation is calculated from an average of the company's financial statements in SET out of 3 years, with an integration of marketing, finance, and accounting concepts to ensure impartial corporate brand value represented by financial figures.
Source: Krungthai Card