- AOT Honored with ASEAN's Top Corporate Brand Hall of Fame
- ADVANC Named ASEAN's Top Corporate Brand in Thailand
- VGI and KCE Named Thailand's Top Corporate Brand Hall of Fame
Chulalongkorn Business School's Master in Branding and Marketing (MBM) Program with the Stock Exchange of Thailand and Manager Online organized "ASEAN and Thailand's Top Corporate Brands 2023" to announce the research on ASEAN and Thailand's Top Corporate Brand values of 2023. The award ceremony was presided over by Chulalongkorn Business School's Dean Prof. Dr. Wilert Puriwat. Many CEOs showed up to receive the prestigious awards at Chulalongkorn University Auditorium on 23rd January 2024, which is the 14th Anniversary of working on the corporate brand valuation research.
Prof. Emeritus Dr. Guntalee Ruenrom and Asst. Prof. Dr. Ake Pattaratanakun, from Marketing Department, Chulalongkorn Business School, who developed the corporate brand success valuation tool known as CBS Valuation, said "Despite the rapid changes in economic, social, politics and technology throughout the year, we continue to valuate corporate brand values of listed companies in Thailand and in ASEAN countries using CBS Valuation. Our research can encourage business executives to be aware of the importance of their corporate brands which can contribute to their business growth and to sustainable development goals in the long run."
In 2023, two companies are recognized for their excellence corporate brand values for 5 consecutive years. VGI and KCE Electronics receive Thailand's Top Corporate Brand Hall of Fame 2023. Also, there are another 14 companies in various business sectors receiving Thailand's Top Corporate Brand. They are Carabao Group (95,839 Million Bt.), Tisco Financial Group (29,242 Million Bt.), Krung Thai Card (92,899 Million Bt.), TQM Alpha (28,288 Million Bt.), United Paper (5,933 Million Bt.), Dynasty Ceramic (13,752 Million Bt.), Asset World Corp. (58,571 Million Bt.), Gulf Energy Development (340,700 Million Bt.), Home Product Center (140,118 Million Bt.), Bumrungrad Hospital (94,379 Million Bt.), BEC World (13,246 Million Bt.), Bangkok Express Way and Metro (89,418 Million Bt.), HANA Microelectronics (13,938 Million Bt.), and Jasmine Technology Solution (51,733 Million Bt.)
For ASEAN's Top Corporate Brands 2023, there are 6 companies in 6 countries receiving the award; Bank Central Asia Tbk Pt (Million USD 46,586) from Indonesia; Hong Leong Financial Group (Million USD 13,728) from Malaysia; SM Investments Corporation (Million USD 14,344) from The Philippines; DBS Group Holdings (Million USD 20,402) from Singapore; Advanced Info Service (Million USD 9,830) from Thailand; and Joint Stock Commercial Bank for Foreign Trade of Vietnam (Million USD 10,864) from Vietnam. It is special that Airports of Thailand from Thailand is recognized for its top corporate brand values for 5 years in a row to receive ASEAN's Top Corporate Brand Hall of Fame 2023.
Source: Maxima Consultants
