- Supporting Bangkok Design Week 2024, creating the LIVABLE SCAPE to showcase the power of design in addressing urban challenges
- Meet 'Friends of Bangkok', the giant characters and the best friends of the people of Bangkok, and the Interactive Wall simulating various spaces, narrating stories of areas created through the shared ideas of people from every generation. Visit the Central Pattana & CentralWorld booth at Central Post Office Building, Bang Rak, from today until February 4, 2024
- Join the activities such as 'Friends of Bangkok', an art event full of diverse colors reflecting the lifestyle and interests of people of every generation and also, 'Co-Creating City' that invites everyone to choose spaces that meet their needs, share ideas, and help create a livable city.
Central Pattana Plc., Thailand's No.1 sustainable real estate developer, and the management of Central Shopping Centres nationwide, under the brand purpose 'Imagining better futures for all,' emphasizes the role of Place Maker, aiming to create spaces that meet the needs and elevate the quality of life for everyone. centralwOrld as a Global Landmark serves as both a friend to the people of Bangkok and a destination for people from around the world. Together, they showcase the design achievements of 'Friends of Bangkok x Co-Creating City' in the Immersive Art Space, contributing to the development of a 'livable city.' They are ready to decode ideas and insights from people of every generation into Data Visualization, intending to further develop real spaces in the future. This is in line with the vision of creating a 'Space for Better Futures' that addresses the lifestyle needs of people.
Mr. Chanavat Uahwatanasakul, Chief Development and Commercial Office of Central Pattana Plc. said, "Central Pattana is delighted to once again be part of Bangkok Design Week 2024, a design festival that brings together creative minds to narrate stories that will make Bangkok a 'livable city', as this aligns with our role as Place Maker. Through our collaboration in creating the Immersive Art Space this time, it reflects our belief that designing a space for good and sustainable living should start by listening to the voices of the people. We emphasize our core value, 'Customer Champions,' to ensure that all our projects serve as hubs of life understanding for every generation. It reflects the true essence of co-creating 'Better Futures for All.' We are committed to making the 'Friends of Bangkok x Co-Creating City' design work by Central Pattana and centralwOrld, a space for collaborative design and driving the improvement of the city together. Whether through Visual Design or Experience Design, we aim to use creative thinking to communicate with people. We invite everyone to share their ideas through fun and easily understandable creative activities."
Meet 'Friends of Bangkok', the best friends of the people of Bangkok and people worldwide. These vibrant and lively characters are designed to be adorable, warm, and friendly. They draw inspiration from the lifestyles and preferences of people who live their lives at centralwOrld, through four main axes: Shopping, Lifestyle, Well-being, and Entertainment, each carrying significant meanings. Place, the shopping center that caters to every shopper's needs, is represented through shopping bag patterns, symbolizing a place everyone thinks of when they want to shop. People, convey the lifestyle and relationships within the shopping center through images of individuals and pets spending time together. Live, patterns of trees and green spaces communicate the livability of the city, where people come to relax and unwind. Music & Art, at centralwOrld is a destination that continuously presents diverse musical and artistic experiences. Shopping, centralwOrld is a destination for shopping, ranking among the top in the hearts of Bangkok residents, offering a complete range of clothing, bags, shoes, cosmetics, and more. Eat, another highlight of centralwOrld, showcases the variety of dining options. With both Western and Eastern cuisines represented, it is depicted through patterns of spoons, forks, and knives. Sport, representing well-being, emphasizes that good health begins with exercise, depicted through easily understandable patterns of dumbbells that everyone can comprehend.
Additionally, there will be activities for everyone to choose three pieces, each with different colors and meanings, reflecting their interests and lifestyles. Participants can then arrange these pieces on their own 'Generation' platform. Upon completion, they will witness Data Visualization created by everyone's contributions, discovering the specific interests of each generation.
Share your ideas in the vibrant orange dome of 'Co-Creating City', an inspirational space inviting everyone to share their unique ideas for a good life. Everyone can be an artist, and the city is compared to a blank canvas where everyone can add more colors and vibrancy, making the city even more remarkable than ever.
The Interactive Wall will showcase a cityscape modeling various space, sculpted from the ideas of people from every generation that cater to the diverse lifestyles of urban dwellers. These spaces include Social Space, Wellbeing Space, Lifestyle Space, Entertaining Space, Co-Creative Space, Learning Space, Recreation Space, Friendly Space, Activity Space, and Innovation Space. Everyone is encouraged to choose the space that best reflects their lifestyle and share their ideas on "What makes a good life for you?" All messages will be displayed on the wall, and participants can capture memorable photos. Furthermore, all the shared ideas will contribute to the development of a 'Space for Better Futures' for everyone going forward.
Central Pattana and centralwOrld believe that the design collaboration of 'Friends of Bangkok x Co-Creating City' will play a crucial role in driving the creation of a 'livable city', following the concept of Bangkok Design Week 2024. This collaboration allows everyone to witness the diverse and varied lifestyle preferences of individuals in society.
Simultaneously, it presents an image of Bangkok with spaces dedicated to happiness that cater to various ways of life, seemingly the result of collaboration among people from every generation and developers like Central Pattana and global-scale destination such as centralwOrld. Together, they are joining forces to create an envisioned future, 'Space for Better Futures' that will emerge from the collective sharing of ideas to build spaces that truly meet the needs of everyone.
For more information, please visit Facebook Fanpage: Central Pattana และ centralwOrld
Source: Central Pattana
