Villeroy & Boch Celebrates the Vibrant Year of the Dragon with Exclusive Chinese New Year Collections

Wednesday 31 January 2024 17:00
As the Lunar New Year approaches, Villeroy & Boch, one of the world's leading premium brands for ceramic products from Germany, welcomes the Year of the Dragon with a burst of colour, symbolism, and exquisite design.
Villeroy Boch Celebrates the Vibrant Year of the Dragon with Exclusive Chinese New Year Collections

The dragon, a symbol of power, strength, wisdom, and good fortune, takes centre stage in celebrating this auspicious occasion. Villeroy & Boch invites Thai consumers to dress their homes and dinner tables in vibrant colours to usher in luck and prosperity.

The New Year is also the perfect time to say farewell to gloom and monotony and welcome the vibrant embrace of joyful colours and distinctive shapes. Having triumphed in the world of fashion, colour blocking has emerged as a pivotal trend in interior design. Infusing different colour blocks generates exhilarating contrasts on walls, furniture, textiles, and accessories. It's essential to note that the brilliance and boldness of the 'it' pieces dictate an understated and delicate complementary decor, creating an atmospheric aesthetic without overwhelming the space.

La Boule Memphis: A Spherical Symphony of Color and Design

Embrace the colour-blocking trend in interior design with La Boule Memphis—a modern reinterpretation of an iconic tableware collection from the 70s. This porcelain sphere combines design and practicality, serving as a stackable table service for two with Premium Porcelain bowls, flat bowls, universal plates, and a serving platter.

Whether a standout piece in small apartments or a bold statement in larger spaces, La Boule Memphis transcends minimalist black and white versions, drawing inspiration from the 1980s "Memphis" design group in Milan. Featuring contrasting colours, unconventional materials, and playful patterns, this collection, with black and white stripes complemented by surfaces in Orange, Rose, and Bordeaux, embodies a genuine statement of boldness, character, and self-confidence.

Manufacture Rock: Elegant Porcelain in Black and White

Set the stage for a festive Chinese New Year table with the Manufacture Rock collection. The artisanal style of matte slate-looking porcelain in black and white, paired with matching glassware and cutlery, creates a sophisticated and contemporary atmosphere. Perfect for gifting, the collection adds a touch of tradition to any Lunar New Year celebration.

Sparkling Boston: Raise a Toast in Warm Colours

Elevate your drinkware with the Sparkling Boston collection, featuring expressive faceted patterns in warm colours traditionally associated with the Lunar New Year, like Red, Rose, and Apricot.

The high-quality crystal glass with a full-surface rhombus look adds a touch of luxury to your table setting, making every drink shine in splendour.

In celebration of the Year of the Dragon throughout February 2024, Villeroy & Boch is delighted to present a special promotion. Exclusively this month, all orders placed at the Flagship Store on Lazada will receive a uniquely crafted red envelope. This limited edition envelope holds a delightful surprise, symbolising Villeroy & Boch's best wishes for a prosperous year ahead. The dragon design, skillfully crafted by Chinese artist Zeng Yixin, draws inspiration from the ancient concept of a "hidden but beautiful spot."

Villeroy & Boch's Dining & Lifestyle products can be found via the flagship online store, Villeroy & Boch on Lazada.

To find out more about Villeroy & Boch, please visit:

www.villeroy-boch.co.th
www.instagram.com/villeroyboch.thailand
www.facebook.com/VilleroyandBoch

La Boule Memphis: https://bitly.ws/3aEkn
Manufacture Rock: https://bitly.ws/3aEkK
Boston: https://bitly.ws/3aEkY

Source: Midas PR

Villeroy Boch Celebrates the Vibrant Year of the Dragon with Exclusive Chinese New Year Collections