With nearly two decades of experience in navigating the digital marketing and social commerce landscape, Thisirak, also known as Jaa, is poised to lead the charge in expanding local departments, enhancing capabilities in Bangkok, and positioning Hepmil as a key player in Thailand's Creator & Social Commerce industry.
Thailand's Thriving Creator Economy and Social Commerce Landscape
Thailand's burgeoning creator economy and social commerce industry have witnessed remarkable growth in recent years. With a dynamic digital landscape and a tech-savvy population, the country has become a hotbed for content creators and online entrepreneurs. The rise of social media platforms and the increasing integration of e-commerce into social interactions have given birth to a vibrant ecosystem where creators play a pivotal role.
In this thriving environment, Hepmil Thailand recognizes the immense potential for collaboration between brands and local creators. The creator economy in Thailand is experiencing a boom, with influencers, content creators, and online personalities gaining substantial followings across various platforms. Social commerce, a seamless blend of social media and e-commerce, has become a driving force in consumer engagement and purchasing decisions.
Navigating the Shoppertainment Wave in Thailand
Acknowledging the evolving landscape, Thisirak emphasises the significance of Hepmil's entry into the Thailand market. "Traditional media falls short of meeting all the needs of today's consumers. Hepmil Thailand is set to partake in the rising trends of Shoppertainment and play a pivotal role in building the next generation of Creators in Thailand in the coming years," she stated.
As Shoppertainment gains traction, brands and creators are exploring innovative ways to captivate audiences through interactive and entertaining content. Hepmil Thailand aims to be at the forefront of this trend, leveraging its expertise in digital marketing and social commerce to create engaging and effective campaigns that resonate with the Thai audience.
Strategic Expansion and Collaborative Growth
The appointment of Hepmil Thailand's new General Manager follows a successful year of pilot programs and campaigns in 2023, affirming Thailand's potential as a key market in the social media advertising industry. Although the market is mature and advanced, the trial period revealed a gap for Hepmil to fill, prompting the decision to officially enter and invest in the market in 2024.
"After testing the market in 2023 and launching some test campaigns, we had a fantastic experience working with both Thai Creators and Clients as well as global leading brands which included L'Oreal, Nestle, Lay's, Unilever, Prime Video, Lotus's, and other FMCG & retail brands. The move helps us gain a much better understanding of the market's cultural nuances. This gave us the confidence to invest in a strong local team in 2024 and officially launch operations from Bangkok," noted Mr. Karl Mak, Co-Founder and CEO of HEPMIL Media Group
Charting the Course for the Future
As Hepmil Thailand marks its first official year of operation in the country, the company aims to establish a solid foundation, raise awareness about its presence, and showcase its capabilities as a regional creator agency to local clients and agencies.
Hepmil Thailand is committed to serving as a key partner to the Thai market's top creators, fostering long-term and mutually beneficial relationships. The company is launching its business in Thailand with a focus on the HEPMIL Creators' Network, their digital creator agency arm that connects brands with the best creators in Southeast Asia. The network boasts over 1,000 creators in SEA, with more than 1 billion subscribers and over 3 billion monthly views, offering brands a unique avenue to reach a younger audience through the creators' social media platforms.
In its mission to "Grow and Empower the Next Generation of Creators in Southeast Asia," Hepmil anticipates becoming a key player in Thailand's creator economy. The company envisions leading in production innovation and creative offerings to provide creators with more monetization and career growth opportunities.
Aside from concretely implementing its mission, Hepmil Thailand is most importantly committed to the following 2024 strategic actions:
1) Parktake in growing $12 billion Shoppertainment market value
2) Grow Thai creator pools to capture consumers demand and trending content categories
3) Empower our Hepmil Creators Network and community by improving their lives and equipping them to the changing market, economy, and advertiser needs with our Hepmil creators academy & program
"With our local and regional exceptional leadership, creativity, and true understanding of our company's value, people, and the creators' industry, we aim to play a vital role in building the next generation of Creators in Thailand," concluded Thisirak.
Source: ฟรีแลนซ์
