Recoded in a distinguishable and vibrant Orange Spark, which will feature throughout adidas' collections this year. The SUPERNOVA franchise includes the award-winning SUPERNOVA RISE, alongside two new models available to buy for the first time: the SUPERNOVA SOLUTION and SUPERNOVA STRIDE. All three silhouettes feature adidas' re-engineered super foam - Dreamstrike+ - inspired by the LIGHTSTRIKE PRO foam used in the record-breaking Adizero franchise, but with an updated formula to offer unparalleled comfort and cushioning.
Alongside the Dreamstrike+ foam, the three models feature:
SUPERNOVA RISE
SUPPORT RODS: The sole of every Rise is packed with a system of dense bottom-loaded foam ensuring neutral support from heel to toe, for super-smooth transitions to help runs flow effortlessly.
COMFORT HEEL FIT: A combination of softly supportive cushioned foam and gentle textile around the heel, working in tandem to hug the heel with comfortable support.
SUPERNOVA STRIDE
CARRIER EVA: The forefoot cushioning is supported by a complementary carrier EVA, to ensure runners' transitions are both dynamic and supportive.
ADIWEAR OUTSOLE: An innovative outsole made of durable rubber provides optimal traction. We've even added strategically designed cutouts to ensure grip where you need it most.
SUPERNOVA SOLUTION
STABILITY SUPPORT RODS: Dual-density support rods and optimized geometry on the medial side, for better support where runners need it.
ADIWEAR OUTSOLE: An innovative outsole made of durable rubber provides optimal traction, with strategically designed cutouts to ensure grip where runners need it most.
However, it's clear that uncomfortable shoes are preventing many from lacing up and hitting the streets. A new global study from adidas* - which surveyed 2,674 runners across 11 global cities - reveals that wearing uncomfortable shoes tops the list as the biggest pain-point when it comes to experiencing an enjoyable run (47%). Other barriers include it being either too hot (45%) or cold (43%), a lack of motivation (38%), and uneven or slippery surfaces (37%).
Almost a quarter (23%) have decided not to run due to these discomforts - with shoes being the biggest cause of that. But even for runners that don't give up, the impact of discomfort during a run is clear. Almost four in ten (37%) have cut their run length short, a third (29%) say it's impacted their mood and a similar number (33%) have decided to change their running route.
The SUPERNOVA RISE and the SUPERNOVA SOLUTION priced at 4,700 baht and the SUPERNOVA STRIDE at 3,600 baht. Besides the amazing running shoes, adidas has also launched the complimented matching apparel pieces, including a men's jacket, tee, shorts, cap and socks and a women's hoodie, shirt, shorts, bra, cap and socks at the price starting with 650 baht. All products are now available at adidas Brand Center, adidas Sports Performance, adidas application, adidas online store www.adidas.co.th, LINE Shopping: @adidasthailand, Supersports and other leading participating stores.
For further information, please visit Instagram @adidasThailand and @adidasRunning, Facebook https://www.facebook.com/adidasTH or follow Hashtag #adidassupernova, #adidasrunning #adidasThailand and #createdwithadidas
Source: Golin
