Lazada celebrates this year's International Women's Day by putting a spotlight on women sellers on the eCommerce platform, to inspire and empower other women to pursue their entrepreneurial dreams. The photo series showcases six talented female owners of successful stores on the Lazada platform across six countries in the region.
In Thailand, Lazada features MERGE, a denim brand that caters to the diverse needs and lifestyles of women.
Melissa Yunibhand, Chief Business Officer, Lazada Thailand, said, "Lazada is committed to empowering women to explore their identity and enhance their lifestyles through our diverse product assortment. Additionally, we are committed to helping women launch their own businesses and succeed in the digital economy through eCommerce.
This International Women's Day, Lazada wants to share stories that inspire. Meet the new wave of female entrepreneurs who are the force behind some of the most popular stores on the platform around the region. In Thailand, we are pleased to introduce you to MERGE, a jeans label that caters to a diverse group of women and has become one of the best-selling homegrown Thai fashion brands on Lazada. We hope that her story inspires other women to start their own eCommerce journeys. It goes to show that with passion, determination, and access to the right resources and technology, you can make anything happen."
MERGE was founded on the belief that every woman, regardless of body shape, should be able to shop for a pair of well-fitting jeans, look good in them and feel confident in every style. Guided by this ethos, MERGE has designed and produced high-quality jeans offered in 10 sizes. MERGE has achieved outstanding growth on Lazada by utilizing various eCommerce marketing tools to reach a wider and more diverse customer base, while also effectively manage its expanding business operations.
The brand has successfully established a strong female customer base ranging from recent graduates to individuals aged 30 years and above. Within just four months of joining Lazada, MERGE achieved seven-figure sales through the platform's Flash Sale channel. Over the course of four years, MERGE's sales tripled, notably securing a position among the six Thai brands in the top 10 best-seller Fashion products during the Lazada 12.12 All-Out Year end mega sale last year, within the first 24 hours.
Pornpawee Danmingyenwong, owner of MERGE, shared that "At MERGE, we really value diversity and want our products to be affordable and accessible to women of all groups, regardless of body shape, preferences or lifestyles. We are delighted to join forces with Lazada in encouraging women to embrace who they are. And to all aspiring female entrepreneurs, I want to say : believe in yourself and do not let anything hold you back. I don't have a degree in fashion design, but I've honed my skills by constantly experimenting with different designs and keeping up with new trends. I truly believe that with unwavering dedication and good support from our MERGE team and partners, success can be achieved."
Learn more about MERGE's journey at https://www.lazada.co.th/shop/mergeofficial
Source: Weber Shandwick
