Idara Huang, Managing Director of Mondelez International (Thailand) Co., Ltd., said, "Collaboration is one of our key strategies. In teaming up with the developer and producer of the beloved Pokemon video game, this regional collaboration brings together the adventurous world of Pokemon with the playful essence of OREO, creating a joyful surprise for biscuit market enthusiasts and Pokemon Trainers, embodying OREO's 'Stay Playful' concept, while adhering to Mondelez's commitment to customer centricity.
Ms. Nattida Anuntnart, Marketing Head of Mondelez International (Thailand) Co., Ltd., said, "Pokemon enjoys immense popularity worldwide, and Thailand remains among the top three countries with the largest Pokemon fan base globally. OREO and Pokemon share a common goal which is delivering fun experiences. Activities feature embossed images of 16 Pokemon and surprising fans with a new Pikachu-inspired flavor 'OREO Choco Banana Cookies' (OREO Pikachu), along with a complete set of 16 exclusive collectible OREO Pokemon photocards. Furthermore, extensive advertising campaigns were launched across TV and online media channels. Collectively, these efforts have successfully reignited the 'OREO Fever' trend across Thailand since the campaign's launch.
The OREO Pokemon Launch Event transformed the heart of Siam Square into a zone of happiness creating a fun and surprising phenomenon for fans who attended. We invited renowned Pokemon fans "Yin - Anan Wong" and "War - Wanarat Ratsameerat," who kicked-off the excitement, inviting fans into the vibrant fun zone to win many special prizes from OREO and enjoy the thrilling experience. The "Find OREO Mew" activity is easy to join. Simply take a photo with the Mew cookies and upload it to OREOSEA.COM/POKEMON for a chance to win a trip to Japan, an extremely rare set of OREO Pokemon metal coins, and super cute OREO Pokemon lamps from today until April 15, 2024. OREO lovers and Pokemon trainers can follow the fun activities at www.facebook.com/OreoTH and www.instagram.com/oreo_thailand or LINE Official Oreo.
Source: ABM Connect
