Ms. Chorfa Yuktanun, Chief Marketing and Customer Officer of Generali Thailand, said, "In this year's marketing plan, Generali Thailand prioritizes a branding campaign to strengthen the brand image, build trust among existing customers, and connect with new targeted customers, particularly generations Y, Z, and C—tech-savvy individuals who heavily engage with social media. The brand aims to raise awareness and highlight Generali's brand credentials: a world-class insurance from Italy with over 190 years of service and over 20 years of track record in Thailand. Additionally, Generali stands as a brand with strong financial stability, earning the recognition and trust among customers worldwide.
To raise brand awareness and credibility, Generali Thailand has created an extensive campaign through the online advertising series 'Compliment Gossip,' produced by Salmon House—one of Thailand's top advertising producers. This initiative seamlessly blends the engaging storytelling approach of situation comedy, famous among Thai audiences, with a workplace gossip setting. Through a fresh perspective, it highlights the positive stories of those subjected to gossip. The aim is to create accessible, tangible, relatable, and enjoyable content, seamlessly integrating with the brand's narrative step by step. The plot highlights Generali's brand story, originating in Italy and safeguarding love worldwide for over 190 years. With the GEN 365 application, every service is made complete and easily accessible at your fingertips. Additionally, a nationwide network of over 600 hospitals stands ready to provide care for Generali's customers. Moreover, stylish actor 'Nat-Nat Kitcharit' joins the project, bringing an entertaining twist to the narration."
Ms. Chorfa added, "The philosophy at the heart of the Generali brand is "Protect Your Love." Therefore, choosing insurance should be an act of love, not fear - whether for oneself or our loved ones - with insurance serving as a source of peace, comfort, and happiness. As a result, this advertising campaign is presented delightfully and entertainingly, weaving everyday life stories with a touch of cheerful humor."
The latest advertising campaign will launch on Generali's media channels, including online platforms such as TikTok, Facebook, and YouTube, as well as out-of-home media, including digital billboards and electric train media. This multi-channel approach aims to enhance awareness and understanding of the Generali brand, the Red Winged-Lion Insurance, among next-generation consumers.
Stay tuned for the advertising series, 'Compliment Gossip,' showcasing the distinctive characteristics of office colleagues in their workplace on https://youtu.be/P7ePTX6FuzE
Source: a-publicist
