Integration into Vpon's data ecosystem will grant access to a network of 101 million monthly active devices and 121 million premier point-of-interest inventories, enhancing dentsu's ability to tailor strategies and gain a competitive edge. This first-of-its-kind collaboration in Thailand will, therefore, enable dentsu to expand client reach internationally, accessing markets in the markets of Japan, Singapore, Hong Kong, Taiwan, China, Vietnam, Malaysia, and other key regions.
With 17 years of experience in premium data services across the Asia-Pacific region, Vpon understands the challenges businesses encounter in integrating data effectively. Common hurdles like limited targeting options and data integrity issues hinder client acquisition efforts. Vpon addresses this with a customizable data solution allowing tailored audience segments. Covering various mobile user data dimensions, including demographics, interests, geolocation, and purchase intent, Vpon's high-quality data, sourced reliably and processed by experts, empowers brands to shape their ideal audiences effectively. With clients in tourism, banking, retail, and government, Vpon aims for global expansion.
Kenneth Leung, Vice President of Sales & Operations, Asia at Vpon Big Data Group, remarked, "We're collaboratively building a global data network to unlock our clients' data potential. By merging this vision with Dentsu's expertise in impactful customer experiences, we're dedicated to delivering unparalleled data solutions to businesses in Thailand and beyond."
Embarking on a collaborative journey, Vpon Big Data Group and dentsu Thailand are committed to redefining the marketing landscape. Their focus is on empowering clients to think big, transcending existing boundaries. Leveraging their combined expertise and innovative approaches, they aim to deliver exceptional results, fostering sustained growth for their clients.
"Our core focus in CXM is on creating human-centric customer experience solutions. We're committed to innovation and chose to partner with Vpon for their global coverage and robust technical support. This collaboration empowers us and our clients to monetize data, driving long-term growth and engagement." Apirada Benchakaranee, CEO of Customer Experience Management (CXM) at dentsu Thailand concluded.
Source: Dentsu International Thailand
