Ms. Pavarisa Chumvigrant, Chief Branding and Communications Officer of FWD Life Insurance, said, "FWD Insurance remains committed to crafting memorable brand awareness and communication strategies. We don't just cover - we empower. That's why FWD Group has recently launched the 'FWD Time to Play' campaign to ignite inspiration and empower you to pursue your passions at sunrise and sunset. The campaign features four iconic musical talents from Asia. They all showed unlimited dedication and desire to follow their hearts and love for music. They aren't just our talents; they are real artists who pursued their passions and made waves across the music industry. Discover them and their inspiring message and performances as they resonate through a variety of online commercials."
Meet our FWD Time to Play artists:
WOKEUP: A Vietnamese music producer famous for his unique creativity in music production, he explores various hip-hop genres, drawing inspiration from European and American music.
Heyo: He is a Hong Kong rapper, lyricist, and actor who paved his path in Cantonese rap. Topping the iTunes Hip-Hop chart in 2016, he is now an icon of Hong Kong's hip-hop culture.
Risa: Also known as LISACHRIS, she is primarily recognised as an underground hip-hop and trap trackmaker, spinning a diverse selection of club tracks.
Zea: She is a modern-day renaissance woman. She is not just an employee at FWD Philippines - she is also a singer, songwriter, and self-taught musician who can play the guitar, ukulele, and piano.
"We remain dedicated to building the FWD Insurance brand as one that resonates deeply with consumers through a distinctive communication approach. Our 'FWD Time to Play' artists were handpicked because they embody the FWD Time to Play spirit. They faced challenges and took risks, but they never gave up and taught themselves how to make their own great music. The campaign will help you pursue your passions not someday, but today. If you've put your passions on pause, these artists will inspire you to chase your dreams once more. It's a platform that will enable you to Celebrate living every single day. Let's chase your dreams with us across all online platforms and FWD Insurance's social media channels," concluded Ms. Pavarisa.
Source: Neo Target