กรุงเทพฯ--19 มี.ค.--JWT Public Relations
‘Prantalay’ Encourage Consumers to stay in Good Shape in ‘Prantalay EveryDay Seafood 2008’ The summer-welcoming seafood festival will take place on March 21-27 at Central Bangna
Mr. Anurat Khokasai, Chief Marketing Officer and Chief Operation Officer of Prantalay Marketing Co., Ltd., the leader in frozen seafood innovations under the brand ‘Prantalay’, revealed about consumers’ behavior and the buying spree ahead and during Songkran Festival: “To prepare for the long holiday and parties, consumers tend to buy long-life products, such as, dehydrated and frozen food products. Expectedly, consumer spending will be given a boost of 10-15% during the festival. Prantalay is, therefore, rolling out a seafood festival ‘Prantalay EveryDay Seafood 2008’ on March 21-27 this year at the Promotion Hall on Floor G of Central Plaza Bangna to respond to the increased demand of consumers and to increase awareness and offer tasting of Prantalay products to new target groups. The company hopes to increase sales by million during the festival.”
The event highlights the strength of Prantalay as the seafood for good health with a focus on promoting consumers’ understanding of how to stay healthy, in line with today’s trend of healthy food. The campaign also seeks to educate consumers about the nutritious benefit of seafood, as well as cooking tips for seafood produce. A wide selection of more than 100 seafood products, ranging from ready-to-cook, ready-to-eat products, to sushi and many other healthy diets, will be on sale at a special discount in order to offer customers a great opportunity to stay healthy and enjoy the delicious seafood products from ‘Prantalay’.
In addition to the broad range of Prantalay products available, consumers can look forward to a variety of fun activities. Every Bt100 of purchase will entitle the customers to entertaining games with the chance to win fabulous prizes. One redemption stamp will also be given on every Bt100 purchase, ten of which can be redeemed for a Bt250-worth ‘Love Sushi’ bag. For Prantalay members, the bag will be given away for only 8 redemption stamps. Besides, there’s a special promotion of 3 ready-to-eat products for Bt100.
Experience the delicious taste and freshness of seafood products to stay healthy and in good shape at ‘Prantalay EveryDay Seafood 2008’ on March 21-27 at the Promotion Hall on Floor G of Central Plaza Bangna today!
For more information, please contact JWT Public Relations, JWT Thailand
Prasit Kritsadaariyachon (Bob), T: 02-204-8216 or 081-586-2813
Khun Porntip Wiriyakitpattana (Bee), T: 02-204-8210 or 086-813-1981