Big C Unveils “Bigger and Better” Concept and Goes Full Steam on Its “Big C Extra” Stores

Business Press Releases Wednesday May 18, 2011 09:45
Bangkok--18 May--124 Communications

Mr. Kudatara Nagaviroj, Director of Corporate Affairs of Big C Supercenter PCL, today unveils BIG C’s “Bigger and Better” concept that will bring fresh air, more value for money and enhance hypermarket shopping experience to customers nationwide.

Mr. Kudatara reveals that “Under its “Bigger and Better” Concept, Big C will leverage on the strengths of both Big C and Carrefour and transform the synergy and economies of scale obtained through the recent acquisition to deliver maximum value, enhanced shopping experience and more accessible storefronts to all range of customers nationwide.”

“Some results of such transformation have already materialized, such as the “Jed Tem Duay Jai” Campaign, “Check Price Tuk Sure” low price guarantee, 100% money-back satisfaction guarantee and wider range of high-quality product varieties to satisfy shoppers of all preferences and lifestyles.”

Mr. Kudatara further reveals that “Starting 25 May 2011, Big C will unfold its “Big C Extra” stores in strategic areas nationwide. “Big C Extra” is the new & exciting result of months-long deliberation and planning since the start of Carrefour acquisition that harvests Big C’s extensive research and knowledge on what the Thai shoppers in every category and locale really want.”

“Big C Extra” will offer exciting shopping experience and new lifestyle dimensions to all range of customers. At the initial stage, Big C Extra will present shoppers with something beyond just a wide range of premium imported merchandise sourced from around the world including France, something beyond daily fresh meats and something beyond regular hypermarket services. The new dimensions on Big C Extra stores will gradually be unveiled and continue to evolve throughout this year to offer merchandise and services that best meet specific customers’ preferences and lifestyles. Big C Supercenter would like to invite customers to come be a part of the new experience with us” Mr. Kudatara said.

The first wave of “Big C Extra” to be launched on 25 May 2011 are Ladphrao, Ramintra, On-Nuch, Sukapiban 3, Chonburi, and Petchkasem. More “Big C Extra” stores, including Rama 4, Ratchadapisek, Phuket, Chiang Mai, Pattaya and many more, will be strategically rolled out in the next few months.

With wider ranges of products and services tailored to each specific locale, amazingly low prices and refreshing store designs, the “Bigger and Better” Big C is guaranteed to suit shoppers of all preferences and lifestyles. Keep tuned in for more exciting news from Big C’s “Bigger and Better” Campaign – coming right to you in the very near future.

For media inquiries, please contact
124 Communications Public Company Limited
Tel: 0 2718 1886 Fax: 0 2716 6466

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