Debuted in Asia and Thailand for the very first time, "Lay's Smile" campaign engages Thai people to grin from ear to ear with the tastiness of Lay's chips through an introduction of new packaging design featuring 27 different smiles. The brand showed, through the biggest human "Lay's Smile" symbol, its heartfelt gratitude and appreciation for robust, continued support from Thai consumers, making it become the No.1 snack in Thailand. It also expressed a commitment to continuing delivering high-quality products and innovations to keep them smile with the pleasant taste of Lay's from now and forever.