Kratai Fertilizer always prioritizes quality as it believes that nourishing plants with abundant nutrients will lead to better quality and reliable agricultural produce. With insights into Thai farmers’ needs, Kratai Fertilizer has been selecting fertilizers for all types of plants (from rice to field crops to fruits) from leading sources around the world to help Thai farmers increase the quality of their produce. This leads to better stability for growers and has already resulted in brand trust from farmers that has been passed down from generation to generation. All of this is reflected in the latest TV commercial from Kratai Fertilizer: 'Legacy’.
'Legacy’ tells the story of a young farmer who inherits farmland from his father. He plans to make a difference to this land by applying new technology to increase productivity or developing a marketing plan to optimize the sales of his produce. However, the only thing that this enthusiastic young man will never change is Kratai Fertilizer. His family has been using it for decades – he trusts in the quality that has been proved by his father’s generation, and he is ready to pass on this confidence to the next generation. Kratai Fertilizer is used as a metaphor for an inherited 'land deed’, which is a valuable legacy for the young farmer.
Mr. Thepvit Teosuratkul, Chia Tai’s Chief Operations Officer, said: “Kratai Fertilizer has been alongside Thai farmers for decades. We have a commitment to support every group of farmers, but especially fruit growers this year, to grow and obtain quality crop yields. With our deep understanding of agricultural needs, we are committed to selecting only high-quality fertilizer formulas to help the crops grow fully and strongly, which in turn, provides high yields and is a worthwhile investment for farmers. In addition, Chia Tai aims to support Thai farmers with knowledge of good agricultural practices so their produce can be sold at better prices and they can gain more income security. Consumers, in turn, can access higher quality and safer agricultural produce. This is in line with Chia Tai’s purpose to enhance people’s quality of life on a sustainable basis by fostering agricultural innovations through quality products and services.”
About Chia Tai
Chia Tai Company Limited was established in 1921. It is now one of Asia’s leading agricultural companies with its business covering the entire chain of the agricultural industry, starting from quality seeds, fertilizers, plant protection, to cultivation technology and delivery of safe and quality products.?
Determined to unceasingly develop products and services, Chia Tai was among the first companies in Thailand to develop hybrid seeds. It has high potential to develop breeds to create security for farmers and confidence for consumers. Chia Tai has up to 10 R&D stations in Thailand and other countries and seven subsidiaries across Asia and the US with over 1,300 employees.?
Chia Tai’s principle in doing business is firmly based on business ethics and professionality, with its goal to develop products and services that deliver?agricultural innovations for a better and sustainable quality of life?for people across the region.??