Joan & David Fall/Winter 2010 Collection An elegant tribute to successful career women

Thursday 07 October 2010 14:59
When it comes to sophisticated luxury, Joan & David from U.S.A. has long been the stand-out choice for savvy modern women. The label’s hallmarks of style, elegance and quality are more apparent than ever in the Fall/Winter 2010 collection. Inspired by Luxury, the collection has an up-beat attitude and has been designed for the international career woman. Purity and functionality come together in an opulent yet consummately wearable blend offering the richest silks, softest cashmeres, plushest furs, warmest coats and most gorgeous laces in flawlessly-cut pieces.

Two key directions offer a mix of feminine and masculine options: The first emphasises minimalism, with straighter, cleaner shapes and materials, while the second flirts with the ultra-feminine, featuring more sculpted, waist-defined looks that flatter the curves and softness of the female shape. Key colors include camel, grey, cabernet red, snow white and cobalt blue. The new collection is now available at Central Chidlom’s 2nd fl, the Emporium’s 1st fl and Siam Paragon’s 1st fl. For details, please call at Tel: 02 251 9823

Dress for Success

Ease into the season with the collection’s feminine dresses. Light-weight styles in black- and sand-colored sable and silk satin feature intricate woodcut floral prints, edgy graphic prints and expressionist devoree prints — suited to every occasion. The modern knit dresses meanwhile play with the trend of the season, the head-to-toe knitted base look in black-, cobalt- and indigo-colored wool viscose and luxurious cashmere. Key item is the washed silk crepe one-sleeved dress in chianti.

City Chic

Creating a sharp executive look for the successful career woman, these elegantly accented pieces are modern, yet supremely flattering. Superb 3D tailoring ensures sculpted waist definition in skirt-suiting, while pant-suiting reintroduces shoulders and the power suit. Key items include the solid texture tweed jacket in red, the black military-style dress with side pockets and the beige pant-suit with ruffles.

Winter Fantasy

Multiple layers of cashmere and other fabrics are paired with luxurious fur and wool while light-weight fabrics are mixed with heavy-weight materials in shades of grey. Fur selections include mink, fox, Mongolian lamb and rabbit/nutria. Asymmetric hems, cable knits and cape tops take centre stage with the handmade cable knitted jacket with asymmetric hem and wool cashmere blend cape key items.

Season Serenade

Two trends effortlessly combine to create the ultimate feminine look with ease in Season Serenade: knit-dresses and coats. Superfine 100% pure cashmere in camel, black, white, grey and accents of red gently drape and mould to perfection in dresses, while coats in cashmere, mohair and heavy boucle are fitted and slim, some with indulgent fur collars. Also featured are timeless, jackets in soft refined Napa leather in chianti and bone and Doudoune coats in black and grey with fur trimming and modern neckline details. Stand-out items include the chianti Napa vest jacket and the soft caramel cashmere long jacket with fur collar.

Evening Elegance

A touch of sparkle from subtle beading and embellishments adds a dash of glamour to the collection’s evening wear. Luxurious fabrics such as lace, tulle and velvet in shades of black make must-have items such as the velvet devoree burn-out top and the chantille lace dress instant eye-catchers. To keep off the chill in your party gown, ‘J Fur’ coats and jackets complete the look with the most extravagant of all materials — mink, rex, silver fox, lamb, chinchilla and sable.

For more information, please contact

Maxima Consultants Company Tel. 02-434-8300, 02-434-8547

Suchinda, Saengnapa, Pitiya