Bangkok--15 Nov--Yum Restaurants
KFC Corporation makes history today to become the world’s first brand visible from outer space by unveiling a record-breaking 87,500 square feet, updated Colonel Sanders logo in the Area 51 desert. The event marks the official debut of a massive global re-image campaign and launch “KFC of the Future”
The launch of new Colonel Sanders logo in the Area 51 dessert, located in Nevada is the official debut of a massive global re-image campaign that will contemporize 14,000-plus restaurants in over 80 countries. KFC’s new fresh look will spans all visual elements from logo to restaurant design, advertising, packaging, point of sales, uniforms, websites and more.
The new logo depicts Colonel Sanders with his signature string tie, but for the first time, replaces his classic white, double-breasted suit with a red apron. The apron symbolizes the home-style culinary heritage of the brand and reminds customers that KFC is always in the kitchen cooking delicious, high-quality, freshly prepared chicken by hand, just the way Colonel Sanders did 50 years ago. The new global design with more classic color and new letter font is refreshing, contemporary and helps keep KFC relevant with customers by giving them a higher quality overall dining experience.
“The Colonel is truly a global icon and we want everyone in the universe to see KFC’s new look of the future,” said Gregg Dedrick, president of KFC Corp. “KFC is boldly going where no brand has gone before as Colonel Sanders takes one small step for humankind, but one giant leap for fried chicken. We always want to be fresh, contemporary and relevant to our customers and updating our restaurants adds to their overall experience.”
“If there are extraterrestrials in outer space, KFC wants to become their restaurant of choice. For now, we’ll be very content satisfying the entire human population with our Finger Lickin’ Good Chicken. If we hear back from a life form in space today — whether NASA astronauts or a signal from some life form on Mars — we’ll send up some Original Recipe Chicken,” said Dedrick.
Earthlings can join in the fun today by visiting www.kfc.com to see the huge logo and have a chance to win by spotting the Colonel’s secret message hidden within the Area 51 desert logo.
The Colonel’s Top Secret Mission
It took a team of nearly 50 designers, engineers, scientists, architects and other professionals working nearly three months to conceive, create and execute building the world’s largest logo. The logo consists of 65,000, one-foot by one-foot painted tile pieces that were assembled like a giant jigsaw puzzle: 6,000 red, 14,000 white, 12,000 eggshell, 5,000 beige and 28,000 black.
Due to a freak torrential downpour that rendered the original site in the flatlands of Utah near the home of the very first KFC restaurant inaccessible, the team selects the location of Area 51 to make a history as the world’s first brand visible from space. Area 51 is recognized as the epicenter of intergalactic communication. Area 51’s secretive nature and link to classified aircraft research and reports of unusual phenomena, have led it to become the centerpiece of modern UFO and conspiracy theory. Other key activities associated with Area 51 include rumors of meetings with extraterrestrials, the development of time travel technology and the storage, examination and reverse engineering of crashed alien spacecraft. This is only the fourth time in more than 50 years that the logo has changed.
KFC Thailand and New logo
Mrs.Waewkanee Assoratgoon, Marketing Director-KFC, reveals that, “In the early of 2007, KFC’s new global image will be implemented the visual aspects of the brand including POPs, packaging and uniform; meanwhile, our business development department will gradually implement the new logo as well as new store design in accordance to new stores and store renovation schedule”
Since the first KFC restaurant opened its doors in Utah in 1952, the brand continues to enjoy growing popularity around the world. The company’s top markets outside the United States are China, the United Kingdom, Australia, South Korea, Mexico, and Europe, including France, Germany, the Netherlands and Holland. KFC is also tapping growth in important emerging markets such as India, Russia and Brazil. Each new restaurant opening brings jobs and career opportunities along with economic vitality for that community. Currently, KFC just opens the 14,000 stores in France. KFC’s enduring success and popularity is attributed to a relentless focus on great taste, high quality and the nearly 500,000 talented Customer Maniacs focused on providing great service to customers that visit our restaurants around the world each year.
KFC Corporation (a subsidiary of Yum! Brands, Inc.) , based in Louisville, Kentucky., is the world's most popular chicken restaurant chain with more than 14,000 KFC outlets in more than 80 countries and territories around the world, serving some eight million customers each day. Currently, there are more than 300 KFC outlets in 56 provinces throughout Thailand.
For more information, please contact:
Khun Naruemon Weeradecha, Senior Communications Manager
Yum Restaurants International (Thailand) Co., Ltd.
Telephone number: 0-2653-2900 ext. 6215
Email: [email protected]
Click for photo release at www.thaipr.net